54

Today sees the announcement of 54's latest sports investment with the launch of Behind The Volt, a new tech-focused infrastructure and experiential business, designed to provide deeper, more meaningful interactive experiences for rights holders, event owners, investors, brands and governments. The latest in a strategic sequence of new partnerships and investments by 54, and a feature of the global sports and entertainment agency’s sustained expansion, this new venture will position the business further into the events, technology, innovation and experiential sector. #BehindEveryExperience #BeyondEveryLimit #BehindTheVolt #EventTech #BehindTheScenes 

On behalf of the team at 54, we wish you all a joyful and prosperous Lunar New Year. A moment to honour and celebrate the past and look forward to new beginnings and opportunities. Enjoy every moment!

Congratulations to our friends at the Aramco Team Series after their Shenzhen event at Mission Hills China scooped the Best Culture and Tourism Sporting Event Award at China’s Sports Money Annual Awards recently. The award, which was for cross culture and sports outreach, engaging different audiences and encouraging tourism to Shenzhen, was collected by Tenniel Chu, vice-chairman of the Mission Hills Group, on behalf of the Aramco Team Series team. See you in November for this year’s event! #SEETheImpact #PushingTheEdge

54 is happy to announce its partnership with the Qimam Fellowship برنامج قمم, a leading talent development program supported by McKinsey & Company. This collaboration reinforces 54’s commitment to nurturing Saudi Arabia’s future leaders by engaging with top university talents and contributing to their professional growth. يسر شركة 54 أن تعلن عن شراكتها مع برنامج قمم، أحد أبرز برامج تطوير المواهب المدعوم من شركة ماكينزي. تعكس هذه الشراكة التزام شركة 54 بدعم قادة المستقبل في المملكة العربية السعودية من خلال العمل مع أبرز المواهب الجامعية والمساهمة في تطويرهم المهني. #WeAre54 #PushingTheEdge

54 goes from coast to coast! Our footprint in the United States just expanded following a new partnership with the exclusive, family-owned course and facility Bunker Hill Farms just outside Chicago in Illinois. Set in 450 acres of lakes, prairies and gardens, the club officially boasts just one member – Founder and CEO Mike Domek, whose family owns the site and course, and 54 has come on board to support with sales ahead of an exciting 2025 programme. Bunker Hill Farms becomes the second privately owned luxury North American course to join the 54 stable in a month after The Institute Golf Club in California partnered with us across a range of agronomy, operational efficiency and membership experience services as well as preparing the 30-member exclusive venue to be professional tournament-ready. Click here to read the full story - https://lnkd.in/e2ziWgCz #WeAre54 #PushingtheEdge

From Pharaohs to fairways! Our move into the African market has gathered pace with news of us partnering with the owners of the Four Seasons in Sharm El Sheikh to create a landmark new course by the side of the glistening, sun-kissed Red Sea. Working with owners the Talaat Moustafa Group (TMG), this new 18-hole championship golf course will open in 2026 and 54 will be providing a number of services including strategic and business advice, construction consultancy, operations and marketing. The world-class team at Robert Trent Jones II has been confirmed as the golf course architects with Mike Gorman leading the project. The Four Seasons Sharm El Sheikh project will be 54’s first in the Egyptian market and second in Africa after earlier in 2024 it became a strategic advisory and marketing partner for Kigali Golf Club in the Rwandan capital. Read the full article here - https://lnkd.in/ep2WBviA #WeAre54 #PushingTheEdge

We’re heading to Orlando for the PGA Show! From golf advisory and operations to commercial opportunities or innovative marketing strategies, our team of golf experts will be available to discuss how we can drive your ambitions further. Let’s connect and discover how we can push the edge together. DM our team below or email us at info@weare54.com to schedule a meeting. Jed Moore | Ed Edwards CCM | Francisco de Lancastre David, CCM | Alex Kline-Wedeen | Joe Lyons | Calle Carlsson | Samuel Czornyj #WeAre54 #PGAShow #GolfInnovation #PushingTheEdge

The future of golf... coming to screens near you! Congrats to everyone involved in this game-changing agreement for golf fans everywhere! 🔥

Congratulations and welcome from everyone at 54, Scott O'Neil 💪

From the moment its fairways first opened, Comporta Dunas has set a new standard in golf excellence. Today, we're proud to extend our partnership with Vanguard Properties Portugal to ensure this stunning property continues to be recognised as the World’s Best Golf Course. Our experts in Strategic Advisory, alongside partners Turfgrass® - Golf Course Excellence, will work with Vanguard Properties to consult on operational budgets, agronomy, and long-term strategies, shaping the future of this iconic destination on Portugal’s breathtaking Alentejo coast. At 54, we believe in transforming world-class sports tourism assets, and this partnership is another step in realising that vision. Click here to read more - https://lnkd.in/eqre8b75 #WeAre54 #StrategicAdvisory #ComportaDunas #SportsTourism