Amplify

Still revelling in the incredible FC25 launch from a few weeks ago! We took over Madrid for a live hour and a half broadcast on Twitch that combined the best of gaming and football culture. The event was a game-changer — literally. We premiered a brand-new game mode to over 700,000 viewers across the globe, with a mix of gameplay, a roundtable of gaming talent, and in-depth interviews. Our hosts ThisIsFG and Toniemcee brought the energy, leading a stellar lineup of gamers like Brandon Smith, Gravesen, Viscabarca, and Di1araa.s, alongside sports guru Fabrizio Romano. And to top it off, we had Real Madrid stars Jude Bellingham and Endrick joined the broadcast, sharing their excitement for both FC25 and their football journeys at one of the world’s biggest clubs. This event was filled with some incredible moments that made the night so special. From live gameplay and interviews to behind-the-scenes insights, it all came together to set a new standard for launch events. Relive the broadcast- find the link in the comments. #EASPORTS #ForTheClub #FC25

Taco Bell and Seed enhance student nights nationwide… Taco Bell tasked Seed, Amplify's youth specialist agency, with devising a campaign that helps students secure the all-important post-nightclub meal sure to spice up the night. Seed’s Managing Director, Jennifer Anderson, said: “This time is a pivotal moment for brands to connect with students, and we're excited to collaborate with Taco Bell to enhance student nights nationwide. This campaign is a fun, immersive way to engage directly with students when it's most relevant." The Student Tour Campaign offers free late-night rides to Taco Bell restaurants during late-night opening hours in a branded Tuk Tuk, giving students a memorable, hassle-free way to enjoy post-club eats. The campaign centres on partnerships with popular student club nights in five university cities and kicks off running through til the 18th of October. Read more about the experience in Campaign UK, link in the comments section.

SXSW has taken over Sydney for a second year… As our Amplify Sydney team has dived into this vibrant festival over the last few days, we’ve been excited to connect with fellow innovators, creatives, and industry leaders. SXSW offers an opportunity to share ideas with professionals across our industry and beyond, explore new trends and discover the latest developments across tech, music, screen and gaming. Most of all, we’ve been thrilled to hear from some of Australia’s top leaders of industry: opening with an incredible keynote by Canva’s Melanie Perkins, talking space and STEM with Katherine Bennell-Pegg, learning from the Founders of Zero Co and July and listening to panels featuring marketing leaders from Uber, Meta, The Arnott's Group and Netflix. A few days still to go for this year’s festival, and we’re already thinking about what 2025 will have in store! #SXSW #SXSWSydney #Amplify #brandexperience #APACMarketing 

The Elevate podcast, ‘Just One Thing’, asks the question, what one thing, what one piece of advice, would you tell your younger self if you could go back in time. As a part of Elevate Mentoring’s campaign to launch Elevate NewGen, Amplify founder and global CEO Jonathan Emmins was asked to share his thoughts. ‘Time is the most precious commodity, use it wisely. Think about who you spend it with and how you're spending it'. #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing

The Fashion Olympics… The Olympics is well understood to be one of the biggest sporting events in the world, but this summer’s Paris Games has reminded the world that it’s also one of the biggest fashion events in the world as well. From Snoop Dogg’s spectator-chic, to Simone Biles crystal-studded gymnastics outfits and stylish shooters going viral the Paris Olympics has been a global catwalk for fashion trends and designers. Amplify, Senior Creative Strategist, Oliver Colegrave has pulled out 5 key data points that show just how fashion dominated this global sporting event. #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing

Amplify partnered with Afterpay to host 150 key retail industry leaders and media for the launch of their new report, “Solving the Consumer Equation: Future Trends 2030”. Taking place in Walsh Bay at the home of the Australian Chamber Orchestra, we brought bold, future-inspired touches to the beautiful harbourside venue to support the theme of the report. Created in collaboration with The Future Laboratory, the report provides insights on how technology and consumer expectations will evolve by 2030. The event was hosted by Afterpay Country manager Katrina Konstas, and included E&S GM of Customer Experience at The Future Laboratory, Barry Mowszowski, who presented the report’s findings as well as a thought-provoking panel discussion with futurist and entrepreneur Catherine Bell, and Mark Bouris AM, Founder of Wizard Home Loans and Executive Chairman of Yellow Brick Road. The discussion highlighted the need for innovation and collaboration between established businesses and startups to meet future retail trends. Thanks Carlotta Criel and team for your partnership and trust in bringing this event to life. #brandexperience #consumertrends #futuretrends #content #creativity

Is Digital Homogeneity Making Us More Human? Hot on the heels of heading to DMEXCO - Digital Marketing Expo & Conference last week, Tom Maxwell Creative Director at Amplify’s sibling agency Wonder, shares his thoughts on the experience. "To truly create value, make an impact, and—most importantly—accelerate growth, brands must elevate emotional connection and relationships as core elements of their strategy" You can check out the full article here: https://lnkd.in/eGCRcKs2 #DMEXCO24 | #PromptingTheFuture | #Marketing

Inside the Amplify Co.Lab Supper Club… We hosted the first installment of the US' Amplify Supper Club: a series of industry gatherings hosted by Amplify US that tackle big topics and trends in creative marketing. Continuing our Co.Labs conversations around creators and communities, we embraced the opportunity to really celebrate them while bringing our ethos and approach to life. The session took place at dublab – a legendary community radio station – with DJs live-broadcasting in the background. Bonnie O'Hara, Kat Leinhart and Lara MacAlpine presented Co.Labs insights to marketers from the likes of Live Nation Entertainment, YouTube, TikTok, Harris for President, Yahoo!, Dermalogica and Nike. We followed our presentation with some inspirational conversations over dinner, discussing the current challenges in regards to working with creators and key shifts in the talent landscape. The dinner was catered by Chef Magdalena of Hike Clerb Inc, a community organization in LA that’s working to make outdoor exploration more inclusive and the tablescape was creatively curated by emerging creator Chelsea Cheung (Gentle Offerings). Many thanks to Kat Leinhart, Bonnie O'Hara, Harry Chalcraft, Nandi S., Jo Kang, Emily Johns, Mark McDermott and Lara MacAlpine for creating an amazing event. #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing | #Collabs

We’re proud to announce that Amplify and Seed have now partnered up with the Young Urban Arts Foundation (YUAF) as our new charity partner. Founded by Kerry-Anne O'Brien, FRSA, one of the first female drum and bass MCs in the UK, the organisation targets young people in hard to reach communities and provides them with training, mentorship and career enhancing opportunities. For one of their outreach programmes, they’ve kitted out a double-decker bus as a media studio, which they drive to these at-risk neighbourhoods, offering the youth a safe space that enables them to empower their creativity through lyric writing, music production and podcasting. Earlier this week, we had the privilege of welcoming the amazing YUAF team to our Shoreditch office for an inspiring ‘Lunch and Learn’ session, where we deepened our understanding of their mission and explored ways we can support them in making a lasting impact. All in all, it was an insightful session that left us optimistic about the positive change YUAF is fostering within the community. As an agency immersed in youth culture, collaborating with YUAF seems like a natural extension of our commitment to amplifying young voices and empowering the next generation of creatives. #partnerships | #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing

NABS and Amplify FUTURES promote intentional scrolling on World Mental Health Day... Amplify’s innovation practice FUTURES has collaborated with Kai Lab’s Creative Technologist, Sean Malikides to create the DoomScroller robot. The initiative promotes the importance of intentional scrolling on social media which has been supported by NABS, the advertising industry's wellbeing charity. The film features the DoomScroller robot prototype measuring social media behaviour and giving a receipt on the user's mental health. The aim isn’t to demonise social media, instead, it aims to highlight how we can all scroll more intentionally. Working in collaboration with Sean, the Amplify FUTURES team built a prototype DoomScroller to prove their hypothesis that understanding our online actions will allow us to have greater control. Merging the physical and digital worlds, the DoomScroller allows us to see a greater cause and effect of our digital actions, making our actions in the digital world visible.  #worldmentalhealthday | #creativity | #design | #technology | #innovation | #mentalwellbeing