Welcome to SHOOK

💙 SHAKING THINGS UP 💙 We supported UP - The Cerebral Palsy Movement for World CP Day 2024 on October 6th, calling on the new government to recognise CP as a lifelong condition that deserves joined-up healthcare. We captured images of people with CP aged from 3 to 85 in front of Parliament Square, to highlight the lack of support available throughout their lives. Here's some of the coverage the team secured, in the Metro.

📅 SEPTEMBER RECAP 📅 Throwing it back to September for our monthly recap! Take a look... 💙 Successful newsjacking stunt with the GTR team, creating a 'Welcome to Blyton' sign in honour of one of Britain's youngest Paralympians - securing a great piece in The I! 💍 Celebrated wedding bells for our wonderful Senior Account Director, Sarah, who got married! 📷 Hero image from our photoshoot with UP - The Adult Cerebral Palsy Movement, supporting their ongoing mission for adults with CP to have the right care throughout their full lives for World CP Day 🍕 We got our pizzas in for a lunch and learn, to chat about our work goals and how we can smash them 📱 We all saw the Gen Z Curry's TikTok which took social media by storm, so our Senior Account Manager, Izzy, shared her thoughts with Creative Moment on what made the strategy genius 🤝 Showcasing the team's What Did Your Shake Today wins from September! 📺 In case you missed it, Co-Founder Gemma made her Channel 5 debut discussing all things Oasis 👧 A proud moment as our Trainee Account Executive, Sophia, shared the importance on representation in PR for East and South East Asian Heritage Month 🎂 And finally, the gorgeous Belinda, SHOOK's Associate Director celebrated her birthday in sunny Greece!

💙 SHAKING THINGS UP 💙   Earlier this year, we supported Cancer Research UK for the launch of Race for Life 2024.   Knowing music is a motivator and full of meaning, we launched 'Plays For Life' - a shared playlist for everyone who wants to get active to help fund research and beat cancer.   People could add a song and share what it means to them, whether it motivates them to get moving, reflects their personal experience or reminds them of a loved one.   Pixie Lott helped launch the list, with a packed-out pop-up gig at Battersea Power Station, close to where the first Race for Life was run.   As part of our media strategy, we also worked with media volunteers who kindly shared their stories.   Case studies are a crucial part of our strategies when achieving coverage as we know media are after real life stories which bring campaigns to life. This interview secured with Metro did just that.

In case you missed it, we've been... ⚡️ NOMINATED ⚡️ We are SHOOK to have received a fab FOUR nominations for the PRCA Awards, for four different campaigns: B2B Tech - SEGB Consumer Tech - Sorare DEI - UK for UNHCR Transport - Govia Thameslink Railway PLUS, great to see some of our glorious clients pick up noms for work led in-house (those who didn't: you were of course robbed)! Once again, one of the youngest agencies on the campaigns shortlist 🔥

🏆 WINNERS 🏆 We are absolutely SHOOK to be awarded with Creative Agency of the Year 2024 (silver) at the Creative Moment last night! The judges said: “SHOOK’s commitment to impactful and socially responsible campaigns demonstrates its dedication to purpose-driven work. Its efforts in providing a supportive and inclusive workplace are noteworthy.” What a great night celebrating with so many incredible agencies in the industry. So proud 💛

📅 AUGUST RECAP 📅 Introducing a new monthly series to recap some of our team’s highlights from the last month. Take a look at August... 💙 SHOOKERS Sarah and Sophia documented their trip to National Trust property, Woolsthorpe Manor, for a collaboration with Cocoa Girl magazine as part of its Summer of Discovery campaign 👩 Welcomed our newest Intern, Rita, joining SHOOK in style! 📷 Some BTS captured from our Blue Wag Beaches shoot for Govia Thameslink Railway - a summer campaign which raised awareness of the dog-friendly beach and coastal locations across the rail network 💙A fab double-page spread in the Daily Star for the Blue Wag Beaches campaign. An ACE job from the team to bag this level of print coverage! 🏆 Celebrated six award nominations for Creative Moments 2024 and one for PR Week 2024! Bring on award season 🤝 What Did You Shake Today - capturing some of the teams wins from the month. Watch this space... 🐶 Influencer partnerships for GTR - who doesn’t love a dog-influencer?! 💙 Interview for Heather Clare Knight OBE with JOE, supporting the ECB with its campaign ‘My Way to Play’

We're never going to hear the end of this, are we?

Hello Brev* Have you seen Curry's latest TikTok? If not, and you need to and here's SHOOKER Isabella Holden in Creative Moment to tell you why: At a time when students are getting kitted out for their first term, this speaks to them by not trying too hard. And to their parents (*inc the one writing this), who are trying really hard to get it right. Essential viewing for essential purchases. PS: If you are in the market for a new air fryer, don't forget to donate or recycle your old one with Recycle Your Electricals https://lnkd.in/ddKCnQGT

It's been a super summer of stories with the super GTR (Govia Thameslink Railway) team. 🐶 'Blue Wag Beaches' has seen us give dog owners advice on the best beaches (and countryside) destinations on the GTR network, with tail-wagging top picks, and tips for doggy days out (1 in 10 city dogs has never been out of the city!). Today's Daily Star spread rounds it off, marking International Beach Day. ✍️ Meanwhile, we've been celebrating the winners of the 'Poetry in Motion' campaign launched earlier this year with Children's Poet Laureate, and all round superstar, Joseph Coelho. Kids were invited to share a poem about a destination on the GTR network and Joseph picked the winners. They saw their poems turned into posters and enjoyed brilliant prize days out too. Loads of lovely coverage of these budding young writers and their favourite days out places, including Freya and her dad on BBC Sussex this morning.

Check out our cofounder Gemma Moroney in today’s PR Week on the PR master plan that was and is the Oasis reunion. Safe to say she’s excited. BTW, SHOOK was originally going to be called Shakermaker. Wonder(wall) why? Thanks to Eliza Wiredu PRWeek UK https://lnkd.in/eskTqkDM