WDC

This week I spent 9 full mins watching Cole Palmer fish. Funny how operational best practice is worth striving for, yet creative 'best practice' can lead to formulaic outputs. These Burberry videos ignore the usual 'logo must appear in first 0.1 seconds', 'optimal online AV duration is 24.67s' nonsense, and are so much the better for it. You need that freedom & challenge in the process. https://lnkd.in/e7A9PFzD #advertising #marketing #creative #creativework #adland

We are thrilled to be hosting our biggest One Day Summit to date with circa 80 In-House Agency talents. Delighted to welcome teams from across the UK including Jonathan Gibson and @debbiewilson from A&O Shearman, Belfast and Stuart Brunton from VisitScotland.

Well that was fun! 😃 Yesterday’s In-House Agency Leaders Club One Day Summit was an absolute corker. The 80+ senior leaders from the U.K.’s leading in-house teams left buzzing with idea’s for how they could plan, create and deliver even better. And importantly, they felt a little less alone, as they saw that more often than not, their peers were going through exactly the same sh** as they are! After lunch, we celebrated some top dollar, commercially effective work from in-house teams. Malcolm Hunter who leads Strategy at Kindred, the TSB Bank creative agency. He shared the strategic and creative success story behind their brand character ‘tiny elephant’ and becoming a ‘helpful’ finance brand. Kira Prince from Kraft Heinz creative agency The Kitchen shared  the latest work for their new brand platform ‘Irrational love for Heinz’. Where they developed a new product - a phone case - in just under 3 weeks! A social campaign that has helped them win over a younger audience. Stuart Brunton who leads Production shared beautiful, distinctive work from the agency at VisitScotland, telling us how they hunt down the real stories that fuel the creative work. Loved that couple who built one of the world's - never mind Scotland's - most beautiful tennis court in Shetland Islands. And last but not least thanks to the Creative Director Josh Steele for sharing the brilliant, award winning work to drive sales of Arsenal F.C’s kit. Not what you’d expect from a football brand, and that’s exactly why it’s resulted in a sell out. Loved the soundtrack. All of this showing the impressive creative capability of In-House creative agencies and their colleagues. #marketing #brand #strategy #creativity #inhouse

How do In-House Agencies in the UK and EMEA compare to their US counterparts? The In-House Agency Forum (IHAF) has collaborated with the In-House Agency Leaders Club to compare key data from its own research with IHALC's IHA Benchmarking survey to highlight some key similarities - and differences. Two big ones for me: US In-House agencies are much more likely to have media as part of their offering - will IHAs over here follow suit? UK/EMEA in-house agencies cited Creativity as their top advantage, but Creativity didn't make the top 4 US responses Thanks to our friends at IHAF, and Emily Foster in particular, for their analysis and work on this collaboration - the first of its kind we believe - and for creating the graphic below The IHALC Benchmarking Survey can be found here: https://lnkd.in/enz5trpA

It’s budget setting season, a sure sign that Summer is officially over! 👎🏼😤 One of the hardest things we know people in Creative ops and in particular in-house agencies struggle with. Is that they know what they want to invest in, whether that be talent, tools, training or committing time to defining a process that they know will provide efficiencies and money saving over the long term. But they are unable to quantify why the investment is valuable to the business, because the business doesn’t measure efficiency. So it can feel like you’re going to the business with a begging bowl rather than a solid plan for growth. Working out what you need to measure in order to make a business case for investment, is crucial for the health of any in-house agency. It can also protect you from bad behaviours, lack of prioritisation from the business and being an ‘all you can eat buffet’. There are lots of ways to look at data but as John says in this article for Creative Review, if you want to change it you have to start measuring it. 📏 Link to article 👇🏼 https://lnkd.in/edjKaMNJ

THE CRAPOMATIC: How I align a crew of 100 people with the idea in my head… As a Director, every shoot involves me walking into a room of 100+ people and getting them up to speed with the (often very silly & abstract) idea that I’ve been carefully pouring over for weeks - in a matter of minutes. Trial and error in this endeavour has lead me to THE CRAPOMATIC. An iPhone-shot video, which shows the timing, camera moves and humour that static boards can’t always get across. A side effect is that it often leads to great discussions with clients ahead of arriving at the shoot about things we can tweak/adapt/make work better; discussions that would usually happen on set or in the edit that now are addressed before we even arrive at the pre-light - a win win. So now, for every shoot, I dust off my GCSE Drama skills to give the crew a laugh and make sure we’re all singing from the same hymn sheet. Anyway… here’s the side by side from our Revolut spot - please appreciate that I literally turned up with various outfits to REALLY get into character!! #advertising #filmmaking #production