Anomaly reposted this
Having first worked with John Kearon when 'Brainjuicer' (now System1) was in its infancy, this makes for an incredibly gratifying result (and read): "Ads that reintroduce a famous brand require focus and discipline, but they also have to be engaging, not just recognizable. Thanks to dynamic direction and pulse-racing soundtracks, Starbucks and Anomaly have found the right blend." Here's to our amazing Starbucks partners and the incredibly talented Anomaly army who continue to pour themselves into reintroducing The Starbucks Coffee Company to the world.
Starbucks Says Hello Again and Finds the Right Blend ☕ Our Ad Of The Week for the US comes from Starbucks and agency Anomaly LA, with an ad designed to reintroduce the brand to American audiences. It gets back to the core offer of the brand - coffee and community. In our exclusive Test Your Ad report we look at how it performed against rivals on Super Bowl night, and find out whether this is the right positioning for the coffee chain long-term: https://hubs.la/Q03bLPLd0