Shout out to client The Feathers Hotel Woodstock who have just been named in Top 100 Places To Stay by The Times. It really is a beautiful venue and location with mesmerising food (and drinks 💛 ) A bar consultancy project we loved being involved in. Congratulations.
Wilde Toast
Marketing Services
London, England 1,420 followers
Specialist Drinks Activation | We help drinks brands grow through multi channel creative strategy and brand activation.
About us
As a starter for ten, we will blow our own trumpet and say this - we are drinks industry experts. An agency of bartenders, bar owners and clever marketing people we have been in the drinks industry for over 20 years (and counting 🤞) If you are tired of out of touch strategy and brand activation then you’re in the right place. We deliver the thinking and doing for brands which makes our clients show up right in the modern market. Where we are different to other agencies? Our people. They are our secret sauce. Our je ne sais quoi. The reason we can do what we do, so bloody well. Every Wilde Toastee is from a drinks hospitality background. Our founders bartended and owned a bar together, before joining forces back in 2009 to provide the UK with bars, bartender talent and drinks brand activation. We’ve been busy since building the UK’s largest bartender network with over 2000 industry professionals to help Wilde Toast deliver bartender-led strategy, activations, bar consultancy and staffing. Working with bartenders to deliver drinks brand marketing, bar staffing and drinks consultancy just makes sense. It does to us anyway. So for those that didn’t read the above…In plain English this is what we do: For Drinks Brands: • Campaign Strategy • On/Off Trade Tool Kits • Campaign + Event Staffing • Research + Focus Groups • Experiential Design, Planning & Strategy • Activation Strategy • On & Off Trade Marketing • POS & Gifting Activation Bar Consultancy • Concept Development • Menu Development • Bar Design Clients + Friends: DIAGEO | EDRINGTON | RED BULL | SMART GROUP | RHUBARB| MOLSON COORS | QUANTUM | JACK MORTON | SUNTORY | RING ON HOOK | W HOTEL
- Website
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www.wildetoast.co.uk
External link for Wilde Toast
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2024
- Specialties
- bar consulting, brand strategy, event planning, trade advocacy, staffing , brand activation, drinks industry, on/off-trade, and drinks trends
Locations
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Primary
Get directions
Great Portland Street
London, England, GB
Employees at Wilde Toast
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Nick Ford
Founder Wilde Toast | We help drinks brands grow with strategy + brand activation that works in the real world ⚡️
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Tom Bronock
Wilde Toast | We help drink brands grow with strategy + brand activation that works in the real world ⚡️
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Casey Small
Co-Founder Wilde Toast | We help drink brands grow with strategy + brand activation that works in the real world
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Amie Sturdy
Client Director leading brand strategy, activation and experience
Updates
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Project: Elit Martini Masters UK Location: Scarfes Bar, London We had the pleasure of producing the Elit Martini Masters UK on behalf of Stoli® Group, a cocktail competition to engage the elite of the UK bartending scene. As the lead agency on this advocacy project we delivered: ▶️ Strategy ▶️ Production ▶️ Venue Sourcing ▶️ PR + Socials (lead by the awesome MPR Communications) ▶️ Trade Engagement ▶️ Event Management ▶️ Content Creation We welcomed entrants from a number of the UKs top bars including Coupette, Nipperkin, Sexy Fish, The NoMad, Hide Below and many more. We saw a 45% YOY increase in entrants, 96 pieces of media coverage, a 94m total reach and a cocktail competition devised and executed to the highest standard. “I want to express my absolute admiration for how professionally and seamlessly you brought the Elit Masters national competition to life. I can’t wait to share the metrics, media assets and case study of this with my colleagues and our partner distributors in other markets” Stoli Global Marketing Lead - Western Europe - If you want to find out more about this or other brand activations we deliver for our drinks brand clients, please contact us on hello@wildetoast.co.uk #drinksindustry #drinksmarketing #brandactivation #events
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December trends coming in hot. Download on link below to see what shenanigans drinks brands have been getting up to this month. #drinksindustry #beveragemarketing #drinksmarketing #trends https://lnkd.in/gz5vgfH9
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Retail activations Selfridges for client The Macallan and Edrington. Bringing two new expressions to life in the icon retail setting in London, our teams loved devising the creative, installing and providing sampling teams across November and December.
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Fun as ever running bar ops for Red Bull, this time for the afterparty to e-sports event, the League of Legends World Championship Final. Our team ran bars for over 450 guests at the after-party. We worked closely with the Red Bull team to ensure the smooth running of all logistics and bar operations while delivering a selection of Red Bull and partner serves to this key audience. The key to activations is the people on the ground. The Wilde Toast bar teams are an awesome collective of on-trade superstars who know how to connect. Every successful activation is about the last moment of interaction with consumers and our people do this so well.
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Although we are first and foremost a drinks brand activation agency, we do take on select bar consultancy projects from time to time We are pumped to see one of our these projects hit the big time with a 9/10 review in The Times this week. It was a great pleasure to collaborate with The Feathers Hotel Woodstock on their beverage programme and really pleased to see many months later the hotel getting these deserved accolades. #drinksconsultants #hospitalityconsultants #drinksdevelopment #barconsultancy https://lnkd.in/dXHzcC-s
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Innovation is flying in the drinks industry. Keeping tabs on the latest trends, developments and launches is tricky as a drinks marketer. Luckily we've got this covered. What we've seen recently: Social platform exclusive releases from The Coca-Cola Company, a perfect brand collab from TRIP, accessible packaging from Diageo, multisensory cocktail programmes from Hadrien Haumont and the team, a kimchi juice RTD 👀 and a pop-up pub from the world's biggest ride-sharing company. - Sign up for the Wilde Toast drinks industry newsletter via the link above for more trends, insights and creative drinks marketing inspiration - drops every month in your inbox 🤝 #trends #drinksindustry #beverageindustry #drinksmarketing
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Beautiful brand and a beautiful venue. The Macallan needed to mark the launch of the new expression Harmony III with a customer activation for a key account The Balmoral, a Rocco Forte Hotel. We took the reins to deliver the launch of The Macallan Harmony III to 27 elite whisky guests at the renowned hotel in Edinburgh. The immersive activation recreated the serene and beautiful meadows of the Macallan Estates. Diners experienced bespoke sound and lighting design married with fresh floral displays, scented diffusers with the scent of flowers and meadows and on-table water features all to evoke the beauty of a summer meadow. Guests were blown away by the immersive dinner and the exquisite expression from The Macallan. Well-executed customer marketing activations are critical to driving retention, loyalty, advocacy and growth for drinks brands and this activation was a pleasure to produce. #customermarketing #brandactivation #experiential #drinksindustry