Wilton London | B Corp

Want to know our TOP SECRET marketing strategy? In December on 3% of the UK knew who we were. Now, over 1/5 Londoners and nearly 1/10 people in the UK know Wilton London. 🙌 Our Marketing Director Anna Simon split the beans to the team at Tracksuit and they've written a nifty blog post sharing all of our marketing secrets... 👉 What's not on the blog, is the blood (only little paper cuts), sweat (100%) and tears (possibly) that the whole Wilton team have put in over the last 6 months to shout about BOTANICAL FABRIC CARE DESIGNED BY PERFUMERS. Sam Whigham Michael Perry Gabby Rosenfeld Cameron Lodge Emma Baillie Emerald Brook Charlie Moffatt 🙌 🙌 🙌 🙌 🙌 https://lnkd.in/e6trZGdw

5 things we learnt at Taste of London Festival 1. Rain or shine, laundry liquid is (un)surprisingly exciting. The look of surprise and then delight on people's faces to find a laundry brand at Taste... priceless. 😜 2. People love a free sample. 30,000 of them to be precise. 😅 3. Meeting existing customers never grows old. 🤗 4. Existing customers love selling Wilton to their friends - thank you everyone for dragging a mate over to meet us! 😘 5. Events are tiring. Luckily we were strategically placed next to Pipers Crisps Ltd, Holy Moly | B-Corp™ and LOVE CORN who kept us fuelled 😋

Who's heading to Taste of London? Come talk dirty with us... and we'll give you free laundry samples 😋 Sam Whigham Gabby Rosenfeld Cameron Lodge Darcey Lane Michael Perry Emerald Brook Emma Baillie Charlie Moffatt Anna Simon

We're only just coming back down to earth after Royal Horticultural Society Chelsea Flower Show 2024. It was Sam Whigham's dream to exhibit at Chelsea (who'd of thought creating a laundry brand would get him there?), and Chelsea you delivered. A few of our best botanical highlights, we can't stop re-living: 🏆 Winning the Retail Innovation Award for being the best. 🌸 Giving away over 24,000 samples our botanical laundry liquids. 🙋♀️ Meeting you Wiltoners - ”ooo i already use this!” is our favourite thing to hear. 🤯 Chatting all things botanical to Alan Titchmarsh. Our life is complete. 👏 Being the best smelling thing at Chelsea. Obvs. Special shout-outs to Penelope Hill Smith garden design and Shell on Earth for donating your beautiful crushed landscaping shells.

Last week, we brought the best smelling thing to Royal Horticultural Society Chelsea Flower Show 2024: our botanical laundry care. Thanks to everyone that popped by the stand to say hello 👋

This week the team are at Chelsea flower show, where Sam and our talented Garden designer have created the Wilton London Botanical Fragance Garden 2024. Which, we are pleased to say yesterday won Best in Show for Brand Innovation and also 4* design. The judges announced with their decision that they were initially intrigued by the idea of a Fabric Care brand having a garden at Chelsea - but that they loved the representation and fun that the design brought. We have a strong belief at Wilton that we we should show up where our customer like to be inspired and enjoy themselves. We are a lifestyle brand elevating Fabric Care through beautiful fragrances. Chelsea Flower show couldn’t be more perfect for us to meet our customers and for customer to smell how good we really are. 🌹💐🌸🌺🌷🌻🌼🧺

Move over monty, we’ve created a botanical garden at Royal Horticultural Society Chelsea Flower Show 2024. Sam Whigham and garden designer Penelope Hill Smith have been hard at work bringing a slice of Shoreditch to Chelsea, and creating the garden that is packed full of botanicals you can also find in our laundry range. If you’re at the show, come and find the best smelling thing at Chelsea. 👋

Are we dreaming? Our best-smelling Lavender Laundry Liquid is rolling out into Sainsbury’s stores, and we couldn’t be more excited. A big thank you to the Sainsbury's Household and Future Brands team, Maddy Fox MacKean, Elizabeth Corbett, Ludivine Doyen and Marijs Lissens for helping us make weekly shops across the UK a little dreamier. If you see it in store, send us a snap. You might just spot another exciting Wilton update when you find it 😉

Sam Whigham said it all. We’re BCorp re-certified and couldn’t be prouder 🎉

Fancy winning a £300 Sainbury’s voucher? 🛍️🛒   Step 1: Buy a Jasmine Laundry Liquid in your local Sainsbury’s Step 2: Take a selfie with your new Wilton London Jasmine Laundry Liquid outside Sainbury’s. Step 3:Send us the selfie via Instagram DM or hello@wiltonlondon.Co.Uk by the 13th April to enter Why are we doing this? We want to spread some serious Jasmine laundry love. 💕🌸   For every bottle of Jasmine Laundry Liquid bought in Sainbury's between 13th March and 13th April we are donating a bottle to The Hygiene Bank to support their mission to end hygiene poverty in the UK.💛