Wood for Trees

We can't believe it's been almost a week since the DMA (Data & Marketing Association) UK Data Conference! Natalie Rockall shares the key charity email marketing soft opt-in insights highlighted by Chris Combemale during his policy update keynote speech, with data analysis from Wood for Trees 👇

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J Cromack has the last word in this month's Fundraising Magazine (Civil Society Media Ltd) 👀 📥 He shares what the addition of email marketing soft opt-in for charities in the DUA Bill means for the sector and what charities should be doing to prepare ahead of the new legislation (expected spring 2025), to maximise the fundraising opportunity it brings and ensure optimal privacy and compliance 📨 Compliance, consent and content – it's time for charities to get their privacy and consent management processes and email marketing strategies in order! If you're subscribed to the magazine, you'll find the full article on page 30 📖 💻 We'll be co-hosting a soft opt-in explainer webinar with the DMA (Data & Marketing Association) UK soon – register your interest via the link in comments ⬇️

At the DMA (Data & Marketing Association) UK Data Conference yesterday, a major win for the charity sector was explored – the extension of the email marketing soft opt-in, in the DUA Bill. Wood for Trees, part of Salocin Group, has been proud to support the DMA’s lobbying efforts to make this happen 👏 📅 Join our upcoming webinar with the DMA to learn what this means for your not-for-profit organisation and how to make the most of this regulatory change in your email marketing strategies 💻 Register your interest for the webinar and read our DMA Data Conference recap – links in comments 💡 #Data25 #DMAevents 📷 Craig Carr Marc Dallimore J Cromack Gerry Darley

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📢 One week to go until the DMA (Data & Marketing Association) UK Data Conference 2025! The introduction of soft opt-in for charity email marketing is set to be a game-changer – but what does it really mean for charities? We’re proud to have provided the data analysis that supported the DMA UK’s lobbying efforts to secure this crucial amendment in the DUA Bill. With potential legislation changes on the horizon as early as mid-2025, charities must stay ahead of the curve to maximise supporter email engagement, while remaining compliant. That’s why we’re looking forward to the Data Conference next week, on March 13th, where the opportunities and challenges of soft opt-in for charities will be a key discussion point. Salocin Group is sponsoring the event and we’re excited to join industry experts in shaping the future of charity email marketing. This is an opportunity for charities to rethink their email marketing strategies – let’s make sure they’re effective, ethical and future-proof 📨 🔗 Find out more https://lnkd.in/eWAyPM-w #DMAevents

📨 Email marketing is evolving – is your charity ready? With the addition of the soft opt-in for charities in the DUA Bill, email marketing has the potential to supercharge supporter engagement and fundraising ROI like never before. DMA (Data & Marketing Association) UK and Wood for Trees, part of Salocin Group, will be hosting a must-attend webinar soon to help charities make the most of this opportunity. Discover how to: ✔️ Leverage the soft opt-in for increased fundraising ✔️ Ensure compliance and effective consent capture ✔️ Use data-driven insights to personalise supporter journeys ✔️ Build long-term supporter relationships through optimised email strategies Our expert panel will include Chris Combemale, J Cromack and Janet Snedden FIDM, plus more data, marketing and charity leaders TBC. Register your interest now ➡️ https://lnkd.in/eTPktXtE

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Wood for Trees is proud to have provided data analysis that was crucial in aiding the DMA (Data & Marketing Association) UK lobby for the inclusion of soft opt-in for charity email marketing in the DUA Bill. Charities will need to ensure compliance with the evolving regulations once the soft opt-in moves into legislation as early as mid-2025. That’s why we’re excited to be part of the DMA UK Data Conference 2025 on 13th March, with Salocin Group sponsoring the event, where the soft opt-in opportunity for charities will be further explored. 🔍 What’s on the agenda? ✅ The latest on soft opt-in developments for the charity sector ✅ How this could impact supporter engagement and fundraising ✅ Insights from our data analysis that helped secure the bill amendment Join us in being part of this important conversation. Let’s help shape the future of ethical and effective email marketing for charities! https://lnkd.in/eedDCSU4 #DMAevents