Kogan Page Marketing Insights

Congratulations Purna Virji and Nancy Harhut for featuring in LinkedIn's 'Marketing Books Worth a Look'! Read more about their books, 'High-Impact Content Marketing' and 'Using Behavioral Science in Marketing' here: https://bit.ly/46gVUuc #ContentMarketing #Marketing #BehavioralMarketing #DigitalMarketing

Out now: As we transition into web3, brands have an immense opportunity to make a significant impact and strategically position themselves for the future. However, this shift also brings considerable risks. In 'Marketing in Web 3.0', Simon Kingsnorth guides you through what actions you should take today, explaining the technology and where it's headed. Check it out: https://bit.ly/3WsqZXj #Web3Marketing #Web3 #Metaverse

Check out this review of 'Leading Travel and Tourism Retail' from Choice Connect: "'Leading Travel and Tourism Retail' is aimed chiefly at those interested in maximizing profits, such as retailers, business owners, property developers, and investors. Each chapter provides tips and best practices sandwiched between short interviews with high-profile leaders. Accordingly, this volume would be most useful to libraries serving general readers, practitioners, and business and hospitality undergraduate students at technical, two-year, or four-year schools." - T. Bottorff, University of Central Florida Get your copy to find out more: https://bit.ly/46ZePJg #Travel #Tourism #Retail #Marketing

Are you ready to take your brand to the next level? Explore how to define and communicate authentic brand purpose to drive growth, innovation and customer loyalty, with 'Purposeful Brands' by Sandy Skees: https://bit.ly/3tmmcvI #PurposefulBrands #Brand #Branding #Sustainability #Marketing

There are just a few hours left to save 25% on all books! Use code KPSALE at checkout: https://bit.ly/3QKDxbs Plus get a FREE ebook with your print copy when you select the "bundle" option. Offer ends on 02.09 (T&Cs apply: https://bit.ly/3MaUjg9). #MarketingBooks #BookSale

Looking for ways to achieve successful online visibility and business growth? Transform your marketing strategy with a controlled and intentional approach to SEO and SEM, with 'Search Marketing' by Kelly Cutler: https://bit.ly/3uJoPbv #SearchMarketing #SEO #SEM #Marketing

What is the impact of AI on customer experience? What does the future of social media hold? Find out the answers to these questions and much more with our curated selection of AI and Emerging Tech insights, here: https://bit.ly/4c4rPPB #AI #EmergingTech #Marketing

Our sale is live! Save 25% on all books and ebooks with code KPSALE: https://bit.ly/3siXHPD Plus get a FREE ebook with your print copy when you select the "bundle" option. Offer ends on 02.09 (T&Cs apply: https://bit.ly/3QRNT98). #BookSale #BusinessBooks

Looking to optimize customer experience while remaining compliant with the latest customer data laws? Learn how you can safeguard confidential data and mitigate potential risks with Sachiko Scheuing, author of 'How to Use Customer Data', with this extract published in the Search Engine Journal: https://bit.ly/3LzZ9n5 #CustomerData #Data #DataPrivacy

Are you looking for your next read? Save 30% on all your favourites, with code KPSALE: https://bit.ly/3WPj8Dw Plus get a FREE ebook with your print copy when you select the "bundle" option. The offer is only valid during our LinkedIn pre-sale and ends on 25.08. (T&Cs apply) #MarketingBooks #BookSale