Kogan Page Marketing Insights

How can employers create a culture that genuinely prioritizes mental health? What are the common signs to look out for in employees and what can managers do? How can employees advocate for their mental health needs and how can we reduce stigma? This World Mental Health Day, be part of the change. Learn from our expert authors as they share their insights on workplace mental health and wellbeing. #MentalHealth #Wellbeing #WorkplaceWellbeing #WMHD2024 Mark Price Petra Velzeboer Ryan Hopkins Shauna Moran Thomas Duncan Bell

Do you want to accelerate change in the face of the climate crisis? Explore how ads are made and distributed, how to pitch more sustainable behaviour changes and how advertising can make the most positive contribution to the global battle against climate change, with 'Sustainable Advertising' by Matt Bourn and Sebastian Munden. Get your copy here: https://bit.ly/3Iau3AM #SustainableAdvertising #SustainableAdBook #Advertising

Our Off The Page Podcast is now live! Episode 1: The Workplace Wellbeing Revolution: Burnout, Boundaries and the Right to Disconnect with Petra Velzeboer and Ryan Hopkins Episode 2: Mastering L&D: Designing, Delivering and Working with People with Stella Collins and Natal Dank Episode 3: Bridging the Gap: Championing Inclusivity in Finance with Ellie Duncan and Ian Horne Listen here: https://spoti.fi/3NKhLli #OffThePagePodcast #Wellbeing #InclusiveFinance #LAndD

Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Discover how to create a future-ready digital marketing strategy and understand exactly what you should do with Web 3.0, with 'Marketing in Web 3.0' by Simon Kingsnorth. Start reading the first chapter here: https://bit.ly/40beuD0 #MarketingInWeb3 #Web3 #MarketingStrategy

It's so exciting to see 'The Luxury Strategy' by Jean-Noël Kapferer and Vincent Bastien, 'The Future of Luxury Customer Experience' by Gabriella Lojacono, and 'Rethinking Prestige Branding' by Wolfgang Schaefer and JP Kuehlwein featured on this list! Get your copies here: https://bit.ly/3A9hG7B

What is the impact of AI on customer experience? What does the future of social media hold? Find out the answers to these questions and much more with our curated selection of AI and Emerging Tech insights, here: https://bit.ly/4c4rPPB #AI #EmergingTech #Marketing

A comprehensive text, accessible to both beginners and experienced marketers, 'Digital Marketing in Practice' is the perfect guide for all marketers. Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook. Get your copy: https://bit.ly/3zZt4ms #DigitalMarketing

COMING SOON: We are thrilled to launch our brand new Off the Page Podcast! Listen as our expert authors explore topics such as sustainability, AI and data, wellbeing and more. Whether you're an aspiring entrepreneur, a seasoned executive or just love a great business read, this podcast is for you! Follow us on Spotify - the first episode is coming soon. #Wellbeing #Sustainability #AI #Inclusion #OffThePage #BusinessPodcast

Why should earned media be a key part of your business? Discover the answer to this and more in this The Best Business Minds podcast with Annie Scranton, author of 'The Guide to Earned Media': https://bit.ly/4dO6riq #EarnedMedia #PR #PrStrategy

Stop feeling overwhelmed by data and start using it to its full potential. Learn how to create a customer-centric marketing strategy through a future-focused approach with 'Marketing Metrics' by Christina Inge. Find out more: https://bit.ly/3VlFjQQ #MarketingMetrics #Marketing #MarketingAnalytics