Life, Science & Marketing Podcast

"Stop worrying about what you think you should be good at... and understand what you are good at." That’s what Georgina Fradley’s supervisor once told her when she was working in the lab, and it’s something that’s stuck with her ever since👏 Listen to the latest podcast episode, where George shares more tips and advice from her 25 years working in the Life Sciences industry. 🎙️ 👉https://lnkd.in/gCGxNU4Q

Unlocking the power of inceptioning 🌟 Life science marketers can learn from the movie Inception. If you want your target audience to take action then it's not about telling them what to do, but instead sharing valuable information and letting the idea come to them 💡 Listen to the full Life Science Marketing Podcast episode: https://lnkd.in/gCGxNU4Q #Podcast #StoryTelling #LifeScienceMarketing

ChatGPT has access to a vast amount of information, but does it understand your target market, your brand and your tone of voice? In the latest Life Science Marketing Podcast episode with Georgina Fradley, we dive deeper into the limitations of AI and why it's crucial to understand your audience to create stories and content that resonate. Listen to the full episode or read the summary blog post: https://lnkd.in/esZez6Ha #Storytelling #Podcast #AI

"When you're inside the bottle, you can't read the label." 💡 In our latest episode, Paul Avery warns against getting trapped in our ideas, emphasising the need to address what our audience truly cares about (not what we care about). It's easy to get caught up in our own ideas, thinking they're the best things ever. But pause for a moment and ask yourself: Are we truly tuned into what our audience needs to know? Are we addressing what matters most to them? 🤔💬 By ensuring your content serves its purpose you can connect with your audience on a level that resonates with their interests and concerns. Listen to the full podcast episode:https://lnkd.in/gCGxNU4Q #ThoughtLeadership #AudienceFirst #Podcast

Our latest Life Science Marketing podcast episode features Georgina Fradley, a seasoned life science marketing expert. Discover the crucial elements of effective marketing and thought leadership as George emphasises the importance of knowing your audience and crafting compelling stories. 🎙️ With over 25 years of experience in the life sciences industry, George shares insights into understanding patients' perspectives and translating them into impactful marketing and communication strategies. Join BioStrata CEO Paul Avery in exploring this essential topic with George. For a deeper dive, catch the entire episode or check out the summary on our blog. ➡️ https://lnkd.in/esZez6Ha #MarketingInsights #StrategicPlanning #LifeScienceMarketing #PodcastDiscussion

In the latest episode of our podcast, life science marketing expert, Jaleel Shujath, brings an insightful perspective on the timing of annual marketing strategies. 🗓️ Jaleel emphasises the need for year-long commitment to marketing plans, warning against mid-year budget cuts to maintain momentum, especially vital in dynamic sectors like life sciences. Tune in to hear BioStrata CEO Paul Avery explore this essential topic with Jaleel. For a deeper understanding, listen to the full episode or read the summary on our blog. ➡️ https://hubs.li/Q02hR1Ds0 #MarketingPodcast #StrategicPlanning #LifeScienceMarketing

In our latest episode, join our podcast host, Paul Avery, and guest Jaleel Shujath, as they discuss the complexities of applying the scientific method to life science marketing. 🧪 Paul and Jaleel discuss the challenges of conducting marketing experiments with controlled variables, addressing issues like changing contexts and the multitude of unknown factors. For a deep dive into this fascinating topic, check out the full episode at the link, or visit our blog for a summary. ➡️ https://hubs.li/Q02hR25b0 #MarketingPodcast #ScientificMethod #LifeScienceMarketing

"Be sure that you have the data to back you up, because whoever has the best data wins..." 📊 In our latest podcast episode, ex-scientist turned marketing expert, Jaleel Shujath, reflects on advice from his first boss. Join our host and BioStrata CEO, Paul Avery, as he discusses with Jaleel the importance of being well-prepared and evidence-based in life science marketing and beyond. Listen to their engaging conversation in the full episode or read the summary on our blog. ➡️ https://hubs.li/Q02hR1Df0 #MarketingPodcast #DataDriven #LifeScience

In episode 10, our podcast host and BioStrata CEO, Paul Avery, talks about the vital importance of differentiation in marketing messaging, especially when the product or service offers something truly unique. 💬 Paul chats with life science marketing expert, M. Jaleel S., as they discuss strategies for making an impact in markets where differentiation is challenging, emphasising the power of innovative marketing approaches. Don't miss out on their insightful conversation. Listen to the full episode at the provided link, or for a quick catch-up, read our summary blog. ➡️ https://hubs.li/Q02hR2Fw0 #MarketingPodcast #LifeScienceMarketing #InnovativeMarketing

In our latest episode, M. Jaleel S. shares an intriguing marketing strategy that's breaking the mould: sending FedEx packages instead of the usual digital bombardment... 📫 As Jaleel explains, "When was the last time you got a FedEx package?" This approach is all about creating memorable experiences in an unexpected way. Tune in to hear our host, BioStrata CEO Paul Avery, engage in this fascinating discussion. Listen to the full episode or read the summary on our blog. ➡️ https://hubs.li/Q02hpV4v0 #MarketingPodcast #Podcast #LifeScience