Medical Device Jobs reposted this
As AI continues to dominate the news, maximising its potential is on every C-suite leader’s mind. Successful AI adoption, specifically in HCP marketing, will require a thoughtful, customer-centric approach to avoid aggravating the promotional fatigue and dissatisfaction fostered by drugmakers' dash toward digital1 since COVID-19. This article provides an overview of some key areas for AI integration that can help improve the HCP customer experience today and tomorrow. > Read our guide: How AI is revolutionising the Pharma industry