The Unicorny Marketing Show

⭐️ Marketing a business is everyone's business ⭐️ 🎙️Host: Dom Hawes 🌐Guest: Graham Wylie CMO at activpayroll In this episode of The Unicorny Marketing Show, Graham Wylie joins Dom to challenge the conventional view of marketing. Wylie argues that marketing shouldn’t be confined to a single department but should be a company-wide responsibility. He explains the importance of aligning marketing promises with product delivery and encourages organisations to involve every team member in creating a consistent customer experience. Key takeaways: 💥       Marketing as a company-wide responsibility rather than a department function. 💥       The risks of inconsistent brand promises when marketing efforts are siloed. 💥       Leveraging market disruptions to drive change and opportunity. 💥 Engaging every stakeholder across the business for a unified marketing approach. Listen now to learn how to break marketing out of its silo and drive growth across your organisation. PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday.

⭐️Rebel writing: how brandwank is killing your comms⭐️ 🎙️Host: Dom Hawes 🌐Guest: Peter Whent In this episode of The Unicorny Marketing Show , Dom and Peter Whent discuss Peter's straightforward "pool rules" for better marketing messaging. Inspired by clear, no-nonsense swimming pool signs, these rules focus on the power of simple, bold communication. Peter highlights the need for brands to stop using jargon and start focusing on the real issues their customers face. The conversation covers why businesses should be more direct, and how clear, impactful messaging can help brands stand out. Key points: 💡       Peter Whent's "pool rules" for clear, customer-focused messaging. 💡       Avoiding jargon and using simple, direct communication. 💡       The importance of addressing customer needs over product features. 💡       Why bold and clear messaging is essential for differentiation. Listen in for practical advice that will help you refresh your marketing and make it truly effective. 🎧📽️ To listen and watch click on the links in the comment box below ⬇️ PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday.

⭐️Impossible to ignore with Carmen Simon⭐️ 🎙️Host: Dom Hawes 🌐Guest: Carmen Simon In this episode, Dom Hawes interviews cognitive neuroscientist Carmen Simon, uncovering how brain science can help marketers ensure their content is remembered. Carmen highlights the importance of focusing on distinctiveness and emotion to make sure your audience recalls the most crucial parts of your message. By understanding how the brain processes and retains information, marketers can begin crafting content that truly sticks, helping brands stand out in today’s market. Key takeaways: ❇️ Why distinctiveness helps capture and keep audience attention. ❇️ How emotions play a key role in enhancing memory retention. ❇️ The practical application of neuroscience tools like EEGs and eye-tracking in content strategy. ❇️ Defining your "10% message" to ensure you focus on what matters most to your audience. Catch the full episode for more on how neuroscience can transform your marketing approach. 🎧📽️ To listen and watch click on the links in the comment box below ⬇️ PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday.

🦄 The behaviour you ignore is the culture you get 🦄 🎙️Host: Dom Hawes 🌐Guest: Hilton Barbour Could your company’s most valuable asset be its culture?   In this episode, Hilton Barbour, a seasoned marketing consultant, discusses the vital role of organisational culture. He explains how culture shapes decisions, brand identity, and even the ability to innovate. Hilton explores the connection between culture and strategy, providing real-world examples from companies like Boeing and Nike, showing why this alignment is key to success. Key points: ❇️ Definition of culture and its impact on business success. ❇️ The importance of aligning culture and strategy for growth. ❇️ Leadership's influence on culture within an organisation. Listen to discover how culture can become your organisation’s hidden advantage. 🎧 To listen click on the links in the comment box below ⬇️ PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday.

 *** Part 2*** ⭐️Are side hustles marketers' secret weapon⭐️ 🎙️ Host: Dom Hawes 🌐   Guests: Leonard Burger, Product Marketing Specialist In the second part of this episode, Leonard Burger returns to discuss the growing trend of side hustles and their unexpected benefits for marketers. Leonard shares how working on external projects, such as angel investing, has enriched his professional career, offering valuable perspectives that can be applied to his core role in product marketing. The episode also explores future trends in product marketing, including the impact of AI and how companies can foster creativity by giving employees more flexibility. Key points: ✅ Side hustles as a tool for career growth and creativity. ✅ The rise of AI and machine learning in product marketing. ✅ Encouraging a creative mindset by balancing day jobs with passion projects. ✅ How external perspectives can fuel innovation in the workplace. Get ready to explore how you can apply these future-focused ideas to your marketing strategies. 🎧 To listen click on the links in the comment box below ⬇️ PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms. This is the last week we run the one show a week in two parts (Tuesday and Thursday). From next week we will broadcast one show every Tuesday.

⭐️Product marketing’s secret role in SaaS success⭐️ 🎙️ Host: Dom Hawes 🌐   Guests: Leonard Burger, Product Marketing Specialist In this episode of The Unicorny Marketing Show, we pull back the curtain on a crucial, yet often overlooked, role in marketing: product marketing. Host Dom Hawes sits down with Leonard Burger to explore how product marketers act as the glue that binds sales, engineering, customer success, and strategy. With product marketing well-established in the US but still emerging in the UK,….. This conversation digs into the core responsibilities that product marketers handle every day—simplifying complex products, aligning internal teams, and ensuring the customer’s voice drives business decisions. Key points: ❇️ Product marketing as the essential glue between departments. ❇️ The phases of product marketing, from internal conversations to messaging and deployment. ❇️ Product marketers’ role in bridging gaps between teams, including sales, engineering, and customer success. ❇️ How side hustles can contribute to the core roles in marketing. If you're curious about the wider role of product marketing, this episode will shed light on how it influences various parts of a business. 🎧 To listen click on the links in the comment box below ⬇️ PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms. We run one show a week in two parts (Tuesday and Thursday) each around 20-25 minutes.

***Part 2 with Simon Carter*** ⭐️Respect - the currency of your customers (and your career)⭐️ 🎙️Host: Dom Hawes 🌐 Guest: Simon Carter In this continuation of Dom Hawes' conversation with Simon Carter, the focus shifts to the challenges facing marketing leadership and the role of trade bodies. They discuss how marketing organisations often fall short in supporting senior marketers, which affects the profession’s growth. Simon highlights the importance of earning respect within organisations and the difficulties posed by hybrid working on building professional relationships and advancing careers. Key topics: 💡       The lack of support for senior marketers from trade bodies 💡       The challenge of earning respect and demonstrating marketing’s value 💡       The impact of hybrid work on networking and career progression This episode explores how marketers can enhance their influence and become more valued in their companies. 🎧 To listen click on the links in the comment box below ⬇️ PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms. We run one show a week in two parts (Tuesday and Thursday) each around 20-25 minutes.

⭐️The #1 thing holding your marketing back (it's not your team)⭐️ 🎙️ Host: Dom Hawes 🌐 Guests: Simon Carter In this episode of The #Unicorny Marketing Show, Dom chats with Simon Carter, a marketing expert with a diverse background in industries such as financial services, utilities, and B2B. The conversation focuses on why marketing is often undervalued in organisations, touching on leadership, company culture, and the ongoing struggle for marketers to have a seat at the strategic table. Simon shares candid insights on how marketers can reposition themselves as vital to business success, offering lessons from his own career, from NatWest to Thomas Cook. Key topics: ❇️       The concept of marketing as a company's centre of gravity ❇️       The long-term vs short-term marketing debate and its impact on brand building ❇️       How marketers can elevate their role by owning the voice of the customer The conversation is essential for any senior marketer navigating the challenge of positioning marketing as a strategic business driver. 🎧 To listen click on the links in the comment box below ⬇️ PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms. We run one show a week in two parts (Tuesday and Thursday) each around 20-25 minutes.

*** Part 2 with Clare Jones *** ⭐️ Stack ranking': how to prioritise accounts for maximum gain ⭐️ 🎙️ Host: Dom Hawes 🌐 Guests: Clare Jones CMO at System C In Part 2 of our conversation with Clare Jones, CMO of System C, we explore the challenges of rebranding, maintaining brand integrity, and the strategic art of prioritising customers. Clare shares her experience of unifying multiple brands into one cohesive identity while staying true to core values. She also introduces her "rule of thirds" for campaign planning—emphasising the importance of balancing groundwork, execution, and follow-up for maximum impact. What is covered: 💡How to manage a complex rebranding process while preserving brand equity. 💡The significance of aligning internal values with external brand perception. 💡Strategic customer prioritisation through stack ranking. 💡Using “time to value” as a KPI to build stronger customer relationships. Listen for practical insights on rebranding, customer prioritisation, and effective campaign strategies in this second part of our conversation with Clare Jones. 🎧 To listen click on the links in the comment box below ⬇️ PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms. We run one show a week in two parts (Tuesday and Thursday) each around 20-25 minutes.

⭐️Re-evaluating demandgen: what marketers need to know⭐️ 🎙️ Host: Dom Hawes 🌐 Guests: Clare Jones, CMO In this episode of The Unicorny Marketing Show, Clare Jones, CMO of System C, challenges the common perceptions around demand generation, explores the changing dynamics of B2B buyer behaviour, and discusses the complexities of mergers and acquisitions. Clare highlights why marketing needs to be involved at every stage of the buyer's journey and makes a strong case for its importance at the board level. You’ll gain insights on how marketing can influence M&A processes and why collaboration between sales and marketing is crucial. 💡The importance of combining demand generation and brand work for effective marketing. 💡How viewing sales as a marketing channel can redefine customer relationships. 💡The strategic role of marketing in mergers and acquisitions, especially in unpredictable markets.   Listen in to hear Clare’s advice on navigating these challenges in today’s business environment. 🎧 To listen click on the links in the comment box below ⬇️ PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms. We run one show a week in two parts (Tuesday and Thursday) each around 20-25 minutes.