Vero

Following the success of the Sustainability Media Academy in Singapore, Vero worked with EB Impact to bring the first-ever SMA workshop to Thailand ♻️ 🇹🇭   At a crucial time for Thailand’s sustainability journey, Thai journalists connected with veteran reporters and business leaders from Tetra Pak, Delta Electronics, and Deloitte to dive into the complexities of sustainability reporting—from the role of media and business accountability to the impact of policy on sustainable development.   Vero is honored to support platforms like SMA that empower journalists to amplify these critical stories, bridging understanding between press and industry to drive awareness and meaningful change across the region.   We are grateful for your presence and insights, Gerald Wong, Francesca Regalado, Chayut S., Ploythida Ketkaew, Jess Salathong, Tossapol Chaisamritpol, Siriwan Limsakul, KK Chong, and Patinya Silsupadol 🍀

What do Thai actor Mario Maurer, Singaporean politician Lam Pin Min, and Vietnamese supermodel Thanh Hằng have in common? If your guess is a shared love of a sharp-toothed, pointy-eared, mischievous-looking toy character named Labubu, you’re right. Labubu is just one of many characters that make up the world of art toys, capturing hearts and redefining pop culture. This fascinating phenomenon is driven by the creativity of designers and the passion of collectors, known as "kidults," who cherish these artistic collectibles for their exclusivity and unique designs. Brands looking to connect with Southeast Asian audiences can learn a lot from this trend, as it highlights the importance of storytelling, exclusivity, and emotional connection. Read our latest blog here: https://lnkd.in/gpYPP7Y7 Great insights from Chanon Raopanya, Chanamon Bejraputra and Lan Trang Nguyen. #Vero #VeroInsights #ArtToy #Labubu #Lotso #ToyStory #ToyCulture #SoutheastAsia

This time three years ago, the Vero squad stepped foot in Manila, made some key hires, and began what’s now become a fully-fledged team of dedicated professionals who embody Vero’s core values of trust, kindness, and curiosity.  Our Philippine office has recruited some amazing talent, worked with exciting clients, and rolled out some seriously cool projects — and will continue to do so for years to come! Join us in wishing the Vero squad in the Philippines a happy third anniversary! 🥳🎂

Save the Date!    Join us on November 14 for "AI Supercharging Brands: Unlocking New Opportunities in Communications and Marketing"—an insightful panel discussion exploring the future of AI-driven brand strategy. Don't miss invaluable insights from top experts on how AI is reshaping the industry.   📅 Date: Thursday, November 14, 2024 🕤 Time: 09:30 AM 📍Location: Details upon RSVP   Spaces are limited—confirm your attendance by November 4 to secure your spot at this must-attend event. Please RSVP to Hallira (hallira@vero-asean.com) or Fauzan (fauzan@vero-asean.com). See you there! #Vero #VeroInsights #VeroWorkshop #artificialintelligence #PR #marketing #Indonesia #SoutheastAsia

Influencer Engagement To Drive Brand Growth | Vero Workshop 📍Jakarta, Indonesia Influencers and content creators are vital to brand growth in today’s digital age, shaping trends and behaviors through authentic connections. However, influencer collaborations require careful strategy and alignment to ensure they resonate with the target audience and maintain brand integrity. Vero's influencer relations experts recently held an exclusive workshop to help brands strategize their influencer marketing strategies, providing insights on selecting the right partners, crafting impactful messaging, and measuring campaign success. Whether aiming to boost brand visibility, engage niche audiences, or drive conversions, Vero’s team emphasized the importance of tailoring influencer strategies to align seamlessly with brand values and audience preferences. #Vero #VeroInsights #VeroWorkshop #influencermarketing #Indonesia #communicationsstrategy #effectivemarketing

With the swearing-in of 109 officials as part of Indonesia’s new “Red and White” Cabinet, the largest since 1966, President Prabowo Subianto signals a blend of continuity and change in Indonesia’s leadership. For businesses, this offers unique opportunities to engage with the government, especially as Prabowo’s policy agenda takes shape over the coming year. Targeted, well-timed industry engagement will be key to navigating this evolving landscape and aligning with the administration’s focus on Indonesia's future. At Vero Advocacy, we understand that shifts in government bring both opportunities and complexities for businesses across Southeast Asia. As Indonesia’s new 'Red and White' Cabinet sets the stage for the nation’s future, our team is here to help organizations engage effectively with the evolving policy landscape. #VeroAdvocacy #IndonesiaGovernment #PresidentPrabowo #RedWhiteCabinet #SoutheastAsia #governmentrelations #policyadvocacy

We’re thrilled to share that we’ve been featured on CCI France Vietnam - CCIFV's Connect Magazine for its latest issue themed, “Vietnam: A Digital Dragon” 🐉!  Vero explores how Vietnam's digital transformation is reshaping retail, focusing on the rise of social commerce. 📈 As TikTok Shop leads the charge with “shoppertainment” and influencers drive more and more sales, the rules of the game have definitely changed for businesses. Access Connect's full October 2024 issue here: https://lnkd.in/gzDnRE-V Vero's insights on how the changing digital landscape is redefining consumer engagement within Vietnam’s vibrant economy is on page 31.   #Vero #VeroInsights #CCIFV #socialcommerce #digitaltransformation #Vietnam #Connect 

Vero’s Lin Kuek joins the newly relaunched PRCA APAC Sustainability Group ♻️ 🌏 🍀 A regional initiative designed to elevate the role of sustainability in PR and communications, the Sustainability Group aims to promote industry standards and practices, build knowledge on compelling and responsible sustainability communications, and lead critical discussions in a climate-vulnerable region. As the head of Vero’s Sustainability Communications and Singapore operations, Lin brings extensive experience in leading large-scale regional sustainability events and developing compelling narratives that effectively contextualize sustainability challenges and solutions. Alongside other PR leaders known for their advocacy for sustainability, Lin is helping advance the fight for more responsible communication practices that prioritize environmental stewardship and social responsibility. #Vero #PRCA #SustainabilityCommunications #PublicRelations #APAC #SoutheastAsia #climatechange #climatefight

Snap Inc., in partnership with MediaDonuts by Aleph, has officially launched Snapchat for Business in Vietnam, offering brands advanced tools to reach and engage with young, digital-savvy audiences. Vero is proud to have supported this launch, highlighting the power of digital marketing when done right on the right platform—especially as Vietnam’s e-commerce landscape becomes more social. For Vietnamese businesses, this means tapping into a global audience of 432 million daily active users—90% of whom are aged 13-34—across key markets like the US, Europe, and India. With Snapchat’s innovative ad solutions and AR capabilities, Vietnamese brands can elevate their marketing strategies, boost engagement, and drive cross-border growth while connecting meaningfully with Gen Z and Millennials around the world. #Vero #PR #mediarelations #brandpartnerships #Snapchat

Indonesia enters a new chapter on October 20 when Prabowo Subianto takes office as the nation’s eighth president. As his leadership takes shape, brands will need to adapt to new dynamics and challenges. Vero's Chatrine Siswoyo and Ahmad Fauzan Dirgantara explore Prabowo’s political journey, his potential first moves, and the ripple effects for brands. Their piece dives deep into how companies can reshape their PR strategies to stay relevant and thrive in this evolving landscape. Here’s a sneak peek at what brands should expect: >> The business landscape will transform, with new opportunities in infrastructure, defense, and technology, driven by government initiatives and public-private partnerships. >> The Indonesian creative economy is poised for rapid growth, with the new president emphasizing its role in driving innovation and economic development. >> A stronger focus on corporate social responsibility will be crucial for gaining exposure and customer loyalty, as Prabowo champions grassroots communities. >> Prabowo's use of a mixed media approach in his campaign highlights the importance of digital-first strategies for effective messaging. Stay ahead of the curve by understanding how these shifts will shape the future of your brand. #Vero #Indonesia #VeroInsights #PrabowoSubianto #IndonesiaPresident #presidentialtransition #politics #governmentrelations #publicrelations https://lnkd.in/g27mCgPG