Google Fiber Exec Makes It Clear, Cities Need To Be More Proactive If They Want Fiber To Reach Them

Regardless of where you live, chances are, if you were given the option to try Google’s take on broadband, Google Fiber, then you would. There is presumably very little reason to justify why you wouldn’t. The service is reported to offer downloads speeds of up to a gigabyte and for less money than you already pay. Or at least, not for more than you already pay. Not to mention, this is a Google based product and as such, it is likely to see more and more features and services added in due course.

So, the reason as to why you do not already have the service is not demand. That said, Google Fiber is certainly taking its time rolling out to new places. Areas are being added, albeit slowly. Towards the end of last, Google did announce that Fiber was arriving in four new cities in the coming months. These were Atlanta, Charlotte, Nashville, and Raleigh-Durham. Adding to the already Fiber-ready Kansas City, Provo and Austin. That said if you do not live in any of these particular areas you might be wondering how long you will have to wait before it finally arrives at a city near you. If that is the case, then it seems like Google’s Milo Medin has some advice. Ask your town or city.

VP of Access Services at Google Fiber, Medin, was speaking today to an audience in Washington and made it perfectly clear that from Fiber’s perspective, it is the cities and towns not doing enough to bring Fiber to them. According to Medin, towns and cities who want Fiber need to actively do more to attract the service. They need to streamline the permission process and provide more accurate information regarding their infrastructure, to aid in the delivery of Fiber. Medin added that some cities are just not currently economically viable for Fiber to provide a service. Not to mention that local telephones companies are apparently reluctant to help Fiber as well. In short, Medin wants towns and cities to more actively embrace newer internet options like Fiber and make the process from concept to delivery a far easier one than what is currently in place. To sum up and in Medin’s own words “If you make it easy, we will come. If you make it hard, enjoy your Time Warner Cable“.