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In an aim to bring AI power to advertising, YouTube is rolling out its Spotlight Moments to its video streaming platform. This feature uses AI to find popular YouTube videos that relate to certain major events and holidays. With this feature, Google will be able to place ads on videos that touch trending events at every given time.
Advertisers will need this feature when they are serving their ads during certain periods of the year. For example, during the Halloween season, this Spotlight Moments feature will help find top videos about Halloween. After spotting these videos, the ads will then be placed within these videos, so the ads will get to a wider audience of YouTube users.
By doing this, YouTube aims to attract more people to click on these ads since they relate to events that are trending at the time. Some advertisers are already getting access to this new feature and might soon put it to use while placing their ads. Everyday users of YouTube will also start seeing ads that use the Spotlight Moments feature in the coming weeks.
The new Spotlight Moments feature is reimagining how AI is put to use on the YouTube platform
Over the past few months, netizens have seen how various companies are employing the use of AI in their business activities. YouTube is one company that is now employing the use of AI on its platform. The new Spotlight Moments feature is not the first AI-powered feature that is now in use on YouTube.
Among the fleet of AI-powered campaigns making their way to YouTube are the Video Reach and Video View campaigns. With one of these features, YouTube has noticed a ton of improvements in the views on the platform. Next month, the second feature will also launch to help improve the reach for videos on the platform.
With the launch of the Spotlight Moments feature, YouTube is looking to improve ad delivery on the platform. This feature will usher in a “new era” bringing AI to advertising for better results. YouTube will focus on using this feature to help brands start their promotional ad campaigns during certain events.
By using this feature, advertisers will be able to identify big cultural moments and events taking place at the time. They can then serve their ads on videos that touch upon these events to reach a wider audience of users. Advertisers using this feature will be able to get more attention to their products due to the amount of users that get to see these ads.
AI is improving a ton of areas in the tech industry, and now ads on YouTube are set to see a boost. In the coming weeks, this feature will help advertisers better serve ads on the video streaming platform. With coming events around the world, more advertisers will turn to this feature to reach a wider audience.