Apple’s New CarPlay Becomes Last Hope to Crack the Auto Industry

What Killed the Apple Car?

Have a confidential tip for our reporters? Get in Touch

Before it’s here, it’s on the Bloomberg Terminal

March 17, 2024 at 8:45 AM EDT

Apple’s new CarPlay interface was originally designed to fend off Android, but now it’s Apple’s last hope to conquer the automotive industry. Also: Suppliers gear up for a major AirPods launch; the US Department of Justice prepares a lawsuit; and Apple buys a Canadian AI startup.

Last week in Power On: Apple car designs gave a tantalizing look at what might have been.

Have a confidential tip for our reporters? Get in Touch

Before it’s here, it’s on the Bloomberg Terminal

LEARN MORE