Lara O'Reilly is a senior correspondent who covers the digital advertising industry, marketing, and media. Her beat includes big tech companies like Apple, Alphabet and Meta, through to adtech firms, agencies, publishers, and CMOs.
Lara has previously worked as a reporter and executive producer at titles including The Wall Street Journal, Digiday, Yahoo Finance, and Marketing Week. She was also previously Business Insider's senior global advertising editor between 2014 and 2017.
Lara was named "Digital Journalist of the Year" by the London Press Club in 2016 .
Lara is a regular guest on TV and radio and has appeared on outlets such as the BBC, NPR, SiriusXM's Wharton Business Daily, and CTV Television Network. She also frequently speaks on stage at major events such as Web Summit, IFA, VivaTech, Advertising Week, and Cannes Lions.
To get in touch with Lara O'Reilly, email loreilly@businessinsider.com or contact her on Signal at @loreilly.71
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Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on the latest marketing techniques and jargon.
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generative AI has come down to earth.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions of merchants that use its payments tech.
Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and retail media offer growth, but challenges remain.
PubMatic said the layoff, which affected 1% of its overall head count, was part of a plan to streamline its operations.
The gaming-focused chat app, which once rejected advertising, now has two ad formats as it aims to turn a profit ahead of a potential IPO.
Arete Research analysts suggest spinning off Google's adtech as a B Corp could be a solution to its antitrust woes.
Israel continued to strike Lebanon on Sunday, a day after confirming it had killed Hezbollah leader Hassan Nasrallah in a strike on Beirut.
News
2024-09-28T16:00:17Z
The Category 4 hurricane made landfall near Perry, Florida, just east of the mouth of the Aucilla River, on Thursday night.
Media
2024-09-27T13:15:50Z
A forthcoming Snapchat redesign to create a unified feed has some publishers concerned the app will deprioritize their content.
Media
2024-09-24T12:57:00Z
DC judges seem ready to rule against TikTok in its ban challenge, but employees, creators, and advertising partners aren't panicking yet.
"They have been the prosecuting attorney, the defense attorney, and the judge and the jury," of the online ad ecosystem, Jeff Green said of Google.
The antitrust trial that could result in a breakup of Google officially opened Monday in a Virginia federal court.
In an industry known for its volatility, advertising veterans say theirs is greater than they've seen in years.
Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade Desk and enhance transparency in the marketplace.
Di Como's departure after 33 years comes as Unilever undergoes a restructuring of its business. Other execs will assume new roles.
Headway's AI-driven ads and features have significantly increased user engagement and cut down production costs, the company said.
The pitch deck shows how DoubleClick was positioning itself as a key asset to help a potential Big Tech acquirer to become an advertising giant.
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the political battle of brand safety.
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Advertising
2024-08-20T19:02:59Z
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"If you play the game, you are four times as likely to become a fan," according to NFL CMO Tim Ellis.