Luckia, new official partner of LALIGA in Spain and Mexico

Luckiaentertainment company in Spain a presence in eight countries, has reached an international agreement with LALIGA to become its new official partner in Spain and Mexico for the next three seasons.

Luckia joins the list of official LALIGA sponsors, EA SPORTS, PUMA, Microsoft, Mahou and El Corte Inglés, among others.

The agreement also includes the rights to LALIGA EA SPORTS and LALIGA HYPERMOTION for both countries where different initiatives will be carried out aimed at publicising and promoting the competitions. These include live events with LALIGA ambassadors, personalised official merchandise and tickets, among other things, via online and physical distribution channels, and always in full compliance with the applicable regulations.

Jorge de la Vega, LALIGA's Executive Director: “We're convinced that this collaboration will bring us even closer to our fans in Spain and Mexico, and hand in hand, we will continue to create a safe and responsible entertainment environment”.

Luckia President Jose Gonzalez, “this agreement reinforces Luckia's commitment to sport and the promotion of values such as teamwork, determination and excellence in football”.

Furthermore, as an official partner, Luckia will feature more digital assets linked to LALIGA, which will help to give the agreement more visibility, thus helping to reach new audiences.