Dealing with data input discrepancies from sales reps in CRM. How can you ensure accuracy and effectiveness?
Customer Relationship Management (CRM) systems are vital for tracking interactions with potential and current customers, but they're only as reliable as the data entered. As a sales operations professional, you know that discrepancies in data input by sales reps can lead to a host of issues, from misinformed business strategies to poor customer experiences. Ensuring the accuracy and effectiveness of your CRM's data is paramount.