Here's how you can build confidence in product marketing.

First, you need to deeply understand why the product is uniquely solving problems buyers have in a certain ICP. The positioning, the differentiated value. So you don't have to start with the "product" but with what's around the product that enables the business your company is in. Revenue Model, Buyer Personas etc. An easy way to do this is to use the "Lean Canvas" framework and fill in the 1-5 blocks. Then, look at product demos early in the sales, and then you can learn the technical product with all features, with the aim to demo it yourself. Success guaranteed!

Complete understanding of customer pain points is key in building confidence in product marketing. As this can help ensuring product match.

Speak in the buyer's language, plain English with zero marketing jargon. You can use GPT to detect and replace jargon. Place a very careful attention to each word. The message must be perfect. It also depends on the media/channel it is being used. Social vs Hero page are very different. The ability of words to create emotions is the most sought-after skill in messaging, together with storytelling Most important of all, the message must derive very scrupulously from the Positioning Statement/Framework, which drives all messages in Marketing

Try role playing with AI. Pitch to it and see what it thinks. Role play with sales and have them pretend they are the buyer persona.

Ehrliches Feedback von Kollegen kann sehr gut funktionieren. Wenn man direkt nach einer Präsentation Hinweise bekommt, welche Wörter man zu oft wiederholt, kann man nervende Vokabeln aktiv verhindern. Aber Vorsicht, man gewöhnt sich schnell andere Wörter an, die es teilweise nicht besser machen :-)

Even the most seasoned PMMs have moments of doubt. Confidence isn't about never feeling unsure; it's about pushing forward despite uncertainty. I recommend keeping a "brag file" filled with your successes, from the big launch to the killer subject line with the high open rates. Taking a moment to reflect on your achievements gives a shot of confidence when you are feeling unsure. It is also amazing to have around to help recall achievements during times of promotion or interviewing.

Here are some strategies to build confidence in product marketing: Stay informed: Keep up with industry trends and best practices to stay confident in your knowledge and ability to make informed decisions. Network with peers: Join industry associations, attend conferences, and seek out opportunities to connect with other product marketers. This can provide valuable support and advice. Celebrate your wins: Recognize and celebrate your successes, no matter how small, to reinforce your confidence. Seek feedback: Ask for feedback from your team, manager, or even customers to gain insight into your strengths and areas for improvement.