Here's how you can build a powerful online presence for a successful Public Relations career.

To be honest, LinkedIn is, currently, one of the best ways to reach a professional audience who may want your services. Waste no time to professionalize your LinkedIn page. Showcase real deliverables, also any thought leadership examples (e.g. op-eds, white papers, interviews). Network wisely and consistently on the platform.

Marca pessoal é essencial para ter uma perenidade enquanto profissional. É de fato um trabalho de longo prazo mas que precisa ser construído no dia a dia. Ficar atento ao nome, posicionamento, como você se comunica com o público, quais são os objetivos, são caminhos que levam a essa construção.

Ser constante é maior que ser viral. Não adianta querer virar o mundo em um ano e no seguinte você deixar sua marca pessoal de lado. Trabalho constante e o que importa no longo prazo.

Post and engage on LinkedIn regularly -- particularly with the target clients. Don't go too hard, but be consistent. Show value in everything you do. Don't always make it about only showcasing your work, rather present work/thought leadership/etc. that can be of value to others. The more you make your posts about giving value the more attention you'll receive,. organically.

Find opportunities to present yourself as a thought leader in the space. Write op-eds, co-write articles, present research, case studies about how your work added value for others. Secure podcast interviews, etc. These types of activities can help you build your network. Also, attend conferences, join groups/boards related to your specialty.

Listen to valuable podcasts, read industry newsletters, watch talks on YouTube. Take online courses. These types of things can be short form, but do them consistently to build your "continuous learning" muscle.

This is great advice, and speaks to my responses above. Follow it. Beyond this advice (showing real results and offering value) you can reinforce your value as a PR pro without having to brag about yourself but remain light on the proof points to back up your supposed authority in the space.

The best thing you can do if you want to develop an online presence is to consistently post online (pick whichever platform makes sense for you) and keep offering value to your followers. Experiment with a bunch of different content (within your niche) every single day, for 100 days. Once you do that, you should have some good data to go off of, which should tell you what resonates with audiences. Offer value 95% of the time; ask for something in return 5% of the time.