Here's how you can expand your knowledge in Influencer Marketing with the best resources and courses.

Use online learning platforms like Coursera, Udemy, and LinkedIn Learning to access courses on influencer marketing. These platforms offer comprehensive courses taught by industry experts, covering topics from strategy development to performance analytics. I found the "Influencer Marketing Strategy" course on Coursera particularly beneficial. It provided a deep dive into the fundamentals and advanced strategies of influencer marketing, with practical assignments to apply the concepts.

HubSpot Academy: Free courses on social media and influencer marketing. Coursera: "Influencer Marketing Strategy" by Rutgers University. LinkedIn Learning: "Influencer Marketing Foundations" by Chelsea Krost. Influencer Marketing Hub: Industry news, guides, and tools. Books: "Influencer: Building Your Personal Brand in the Age of Social Media" by Brittany Hennessy. Podcasts: "The Influencer Podcast" by Julie Solomon.

Além de participar de eventos conceituados do setor, absorver conhecimentos com profissionais de referência e expandir seu network, é importante manter e fortalecer essas conexões através de ações contínuas.

Influencer marketing has evolved into a cornerstone of modern digital strategy, leveraging personalities to promote products and services effectively. Influencer marketing is a dynamic field that rewards those who are willing to learn, adapt, and innovate. By combining theoretical knowledge with practical experience and staying attuned to industry developments, you can effectively expand your expertise in influencer marketing and drive meaningful results for your brand or clients.

Read books and e-books written by industry leaders. Titles like "Influencer: Building Your Personal Brand in the Age of Social Media" by Brittany Hennessy and "The Age of Influence" by Neal Schaffer offer valuable insights and practical advice. "The Age of Influence" by Neal Schaffer gave me a comprehensive understanding of how to leverage influencers effectively. The case studies and real-world examples were particularly helpful in applying the concepts to my own work.

Attend workshops and seminars, both in-person and virtual, to learn from experts and network with peers. These events often provide hands-on training and the latest industry insights. Attending the "Influencer Marketing Hub" workshop gave me practical skills and strategies that I could immediately implement in my campaigns. The interactive sessions and networking opportunities were invaluable.

Participate in networking events and industry conferences. Events like Social Media Marketing World and Influencer Marketing Conference & Expo provide opportunities to learn from top influencers and marketers. Networking at Social Media Marketing World connected me with industry professionals and gave me insights into current trends and best practices. The sessions and panel discussions were highly informative.

Going to networking events can be great, but only if you take action afterwards by following up with those you've met and making an effort to continue building relationships with them over time.

The best resources for influencer marketing are following the people steeped in the space on LinkedIn and Instagram, Threads & TikTok. Signing up to newsletters and Substack is another way to stay up to date. Some like Lia Haberman’s ICYMI have even developed Slavk communities for experts in social media marketing. Podcasts like The Art Of Sway and Social Pros are also good resources for staying up to date.

For me, a big part of expanding knowledge in the influencer marketing space is just staying plugged into what's going on in the social zeitgeist. There are several substacks I subscribe to that break down viral moments & trends. Highly Recommend: 1. Afterschool by Casey Lewis, 2. ICYMI by Lia Haberman, 3. Rachel Karten, 4. Infinite Scroll, 5. Hunter Harris.

Join online communities and forums such as LinkedIn groups, Reddit communities, and Facebook groups dedicated to influencer marketing. These platforms provide a space to share experiences, ask questions, and learn from others in the field. Being an active member of LinkedIn groups focused on influencer marketing has allowed me to stay updated with the latest industry news and trends. Engaging in discussions has also helped me gain diverse perspectives and solutions to challenges.

Women in Influencer Marketing (WIIM) is a wonderful professional association with a very active online community via Slack. They also have in person events many times a year throughout the country, in addition to online master classes and podcasts. They are open to people of any gender... and definitely worth the investment for ongoing professional development and networking.

Stay updated with industry blogs, podcasts, and newsletters. Follow thought leaders on social media platforms to keep up with the latest trends, tools, and strategies. Consider mentorship or coaching from experienced professionals in the industry. Subscribing to newsletters like "Influence Weekly" and listening to podcasts such as "The Influencer Podcast" by Julie Solomon has kept me informed about the latest developments in the field. Following thought leaders on Twitter and LinkedIn has also provided ongoing learning opportunities.