Here's how you can infuse creativity into the account planning process.

When you're getting creative with your account planning, start by doing a bit of a check-in. Take a good look at what you're doing already and think about where you could add some more creative juice. This little self-check helps kickstart those fresh ideas and keeps things interesting for you and your team.

Infusing creativity into the account planning process involves thinking outside the box, encouraging innovative ideas, and finding unique solutions to meet client needs and drive business growth. Here’s how you can bring creativity into account planning: 1.Encourage a Creative Mindset 2.Diverse Perspectives and Collaboration 3.Structured Brainstorming Sessions 4.Creative Problem-Solving Techniques 5.Leverage Technology and Tools 6.Incorporate Creative Incentives 7.Implement and Iterate By integrating these creative approaches into the account planning process, you can develop more engaging, effective, and innovative strategies that drive success for both your clients and your organization.

Sehr gute Erfahrungen machen Teams, die strukturiertes Brainstormen machen. Wenige einfache Regeln: Jemand stellt sein Problem/ Herausforderung vor (in 90 Sekunden, um auf den Punkt zu kommen). Die Redezeit ist pro Idee zunächste auf 1 min begrenzt - so man muss auf den Punkt kommen. Ideen anderer dürfen nicht negativ kommentiert werden "Das funktioniert nicht, weil...) und die gesamte Session ist zeitlich auf 25-30 Minuten begrenzt. So kommen oft sehr gute und innovative Ideen zustande.

Gather your team and let the ideas fly! Sometimes the craziest ideas turn out to be the best ones. It's all about sparking creativity and bouncing ideas off each other.

Involve your clients in brainstorming sessions. This shows the client that you value their input and are considering their business. It also helps validate ideas and focus on strategies that can work. Collaborative brainstorming sessions foster creativity and promote ownership and buy-in from clients. By involving clients in the process, you can tap into their unique perspectives, experiences, and industry knowledge, leading to innovative and personalized solutions. These sessions also promote open communication, helping you understand clients' pain points, goals, and preferences, ultimately leading to more effective account planning.

Kundeneinblicke sind die Basis für strategisches Accountplanning. Wer gute Fragen stellt, bekommt gute Antworten. Was ist dem Unternehmen gerade wichtig? Was ist dem Stakeholder gerade persönlich wichtig? Was lässt die Entscheider nachts nicht schlafen? Gute Fragen helfen. Und gutes Beobachten auch.

Customer insights are like gold for your account planning. So, take a moment to really tune in to what your customers are saying and doing. When you understand their needs and preferences, you can tailor your strategies to hit the mark every time.

Being open to change means being adaptable and flexible in your approach. It's about recognizing that plans might need adjusting along the way, and that's perfectly normal. Whether it's due to unexpected market shifts, new ideas from your team, or feedback from customers, staying flexible allows you to pivot quickly and make necessary adjustments to your account planning. This agility keeps your strategies relevant and responsive to evolving circumstances, ensuring that you stay ahead of the curve and maintain effectiveness in achieving your goals. So, embrace change as an opportunity for growth and innovation, and be prepared to adapt your plans as needed to stay on track for success.

Neue Entwicklungen, neue Insights können neue Blickwinkel und Änderungen der Strategie notwendig machen. Wenn es vorteilhaft sein könnte, macht es Sinn neue Dinge zu priorisieren und flexibel zu bleiben. Welchen Fortschritt verspricht diese Anpassung? Was tritt dafür in den Hintergrund. Anpassungsfähigkeit ist super essentiell für langfristigen Erfolg.