How can you promote your service excellence award win?

I have been instrumental in telling most of my peers in the industry is to showcase your achievements. This is the moment you and your teams have worked hard to achieve and this has to be promoted everywhere so that it reaches the people which matters the most "your guests"! First and foremost, market it on all your digital platforms - from your brand website to social media channels to putting this up as a signature feed of your emails. Secondly and most importantly, display the trophy or the certification in the lobby or at the check in counter and let your team members speak about it with the guests and make them aware of the accomplishment the hotel have achieved.

- Share your story by highlighting how you achieved the award through your most valuable asset, your people. - Use social media to highlight what they did behind the scenes and how they did it, so your audience can engage meaningfully in your post. - Recycle the above, and write a blog about it, and send it to your contacts in the media so they can feature it where applicable. - Highlight the badge on your e-signature, and your online channels where applicable for credibility. This helps with loyalty, and also might attract new clients.

Promoting your Service Excellence Award win is not just about showcasing a trophy; it's an opportunity to tell a compelling story. By crafting a narrative, highlighting team contributions, and leveraging various platforms, you invite your audience to become part of the celebration. And make some noise along the way, because it's not just about volume; it's about creating an impact that resonates far and wide.

Leveraging your network always pays off. As a hotel establishment, we have database of our guests who have stayed with us, our corporate clients, our travel agent clients who regularly give us bookings along with MICE business providers which can be effectively used to share the accomplishments of the hotel unit. Share the success story with them and also thank them for their patronage which helped them to get the coveted award.

Award-winning goes beyond celebration—it's about making your award work for your business's success. Integrate client testimonials into your marketing materials. Let the refrain of affirmation from satisfied clients harmonize with your award story. Share their experiences and showcase how your award-winning services translate into real-world satisfaction.

Well, if you think the story ends here after you win the award, then you are wrong. The story has just started as with getting an award, it comes more responsibility to continue the success story and to have consistency with the service deliveries. From the customer point of view, they will expect more better quality of service delivery as now the property has been awarded and certified best in class in the business. The onus is now on the management to keep the consistency levels and service delivery on check to maintain the service levels and meet them from the guest point of view as well.