How can you use emerging CRM trends and technologies?

How much time do salespeople spend selling? Depending on the study, the average is between 28-35%. The other two-thirds of a sales rep's time is spent on: - Researching prospects - Managing leads - Logging sales activities - Administrative tasks - And more... What if a CRM could help sales reps handle these "non-selling" tasks so they can spend more time selling? AI-Powered CRMs have the ability to do just that. Acting as a sellers teammate so they can spend more time selling. Yamini Rangan, HubSpot's CEO, said this requires a shift in the Formula for Sales Success. The old sales formula: More Reps + More Tools + More Activities = More Sales The new sales formula: Efficient Reps + Connected Tools + Right Activities = More Sales

Using AI for Sales is on everyone's mind now. It comes with great opportunities but also with clear challenges, similar to those faced with Sales automation: the quality of your input will dramatically impact your output. With automation: build a sub-par automation and you create more chaos than value. With AI, this translates into: - Not clearly defining your target audience - Not articulating clearly your value proposition - Not recognizing when humans should take the lead in the conversation - Not reviewing regularly the outcomes of your AI-assisted process - etc. Everyone will try AI-assisted Sales, just like everyone tried Sales automation. But in the end only the most disciplined systems thinkers will get outsized results.

If your CRM is on premise, you are NGMI. P.S: I'll let you Google what NGMI stands for P.P.S: Google is like this Bing service your company uses

THIS - of all the trends listed in this article - is surely less fancy than AI for CRMs or Mobile CRMs - but the one I see taking off in start-ups and especially scale-ups. A CDP is the cornerstone of highly automated, scalable revenue operations. And once you reach a certain size, GTM execution is what will dictate - next to strategy - your company trajectory. CDPs are the infrastructure layer making GTM strategies a reality.

According to Salesforce, 66% of sales reps already feel like they are drowning in tools or technology. And this is critical because the data shows that reps who are overwhelmed with tech are much less likely to hit their quotas... Instead of adding a CRM that increases the technology workload on the sales team - find a CRM solution that can integrate with your other technology to streamline the role of the seller. The future role of the salesperson is about doing fewer things - but doing them better. Sales leaders must learn how to combine the power of AI & technology with the uniquely human capabilities of their salespeople to help them close more deals, more often.