How do you collaborate and communicate with your PR team and stakeholders?

2 Use the right tools and platforms

Collaboration and communication can be challenging when you work with different people, locations, and time zones. That's why you need to use the right tools and platforms that suit your needs and preferences. For example, you can use project management software to track your tasks, deadlines, and progress; cloud-based documents to share and edit your files and reports; video conferencing to hold virtual meetings and presentations; and social media or messaging apps to stay in touch and share updates. You also need to establish some ground rules and best practices for using these tools and platforms, such as when to use email versus chat, how often to check in, and what format and tone to use.

3 Build trust and rapport

Collaboration and communication are not only about exchanging information and ideas, but also about building trust and rapport with your PR team and stakeholders. Trust and rapport are the foundation of any successful relationship, and they can help you overcome challenges, resolve conflicts, and foster creativity. To build trust and rapport, you need to show respect, empathy, and appreciation; listen actively and attentively; give and receive constructive feedback; acknowledge and celebrate achievements; and be transparent and accountable.

4 Adapt to different styles and preferences

Collaboration and communication are not one-size-fits-all. You need to adapt to different styles and preferences of your PR team and stakeholders, depending on their personality, culture, background, and role. For example, some people may prefer formal and detailed communication, while others may prefer informal and concise communication; some people may like to brainstorm and collaborate, while others may like to work independently and autonomously. You need to be aware of these differences and adjust your approach accordingly, without compromising your own style and values.

5 Seek feedback and improvement

Collaboration and communication are not static, but dynamic. You need to seek feedback and improvement from your PR team and stakeholders, as well as from yourself, to enhance your skills and performance. You can ask for feedback on your work, your communication style, your strengths, and your areas for improvement; you can also give feedback to others in a respectful and constructive way. You can also monitor and evaluate your PR campaigns using the objectives and metrics you defined earlier, and identify what worked well, what didn't work well, and what can be improved next time.