How do you solve online marketing crises with critical thinking?
Online marketing crises can strike at any time, whether it's a negative review, a social media backlash, a website hack, or a product launch gone wrong. How do you handle these situations without panicking, losing customers, or damaging your reputation? The answer is critical thinking. Critical thinking is the ability to analyze, evaluate, and reason objectively and logically, without being influenced by emotions, biases, or assumptions. In this article, you'll learn how to apply critical thinking skills to solve online marketing crises in six steps.
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After-action review:Post-crisis reflection is crucial to improve your marketing strategy. Analyzing what was effective and what wasn't helps refine your approach, ensuring better preparedness for future issues.
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ICE decision model:When faced with multiple solutions, weigh them using the ICE model—Impact, Confidence, Ease. It guides you to choose an option that's effective, likely to succeed, and practical to implement.