How do you choose web design trends for online marketing?

Another important factor to consider when choosing web design trends is aligning them with your brand identity and target audience. Every business has its own unique personality and target demographic, so it's essential that your website reflects these aspects effectively. Understanding your customers' needs and preferences can also help you determine which design trends are most likely to attract and engage them.

Como primer punto, es súper necesario definir el objetivo del proyecto, para poder elegir las tendencias del diseño web, es bien importante considerar la estética, la funcionalidad y la adaptabilidad a dispositivos móviles. Estar a la vanguardia e investigar las últimas tendencias en diseño web, por ejemplo el diseño minimalista, o maximalista, tipografías fuera de lo común, el uso de parallax con videos de fondo y una navegación intuitiva. Obviamente es importante tener en cuenta las necesidades y preferencias del público objetivo, y en algunos casos realizar diversas pruebas para determinar qué diseños generan mejores resultados en términos de conversiones y engagement.

Before jumping on any web design trend, have a clear purpose for your website. Who are you trying to reach? What are their needs and preferences? How should they feel and act when they visit your site? These questions help define your web design strategy and align it with your online marketing goals.

Always stick to key web design principles regardless of trends. Usability, accessibility, responsiveness, readability, and consistency are non-negotiable. Make sure your site is easy to navigate, accessible to everyone, adaptable to all screen sizes, readable, and consistent in style and tone.

Keep up with trends, but don't follow them blindly. Not every trend fits your purpose, audience, or brand. Avoid trends that are too flashy, complicated, or distracting. Stick to those that add value, meaning, or personality to your website.

The only way to know if a trend works for your site is to test it. Use A/B testing, heatmaps, analytics, and surveys. Compare results across different design variations to see what drives traffic, engagement, conversions, and satisfaction. Optimize based on the data.

When conducting your benchmark to determine which technology your website will be built on, you can use browser extensions like Wappalyzer to help identify the content management system (CMS) and other technologies being used by the website you are examining.

Get inspired by looking at what others are doing. Browse websites, blogs, portfolios, and design galleries. Follow web design influencers and communities for the latest trends and examples. Analyze what works and how it relates to your brand and audience.

Don’t be afraid to experiment with trends. Mix and match, adapt them to your style, or create your own. Use trends as a starting point, then add your unique touch. Make your site original, authentic, and memorable.