Struggling to lead your Influencer Marketing team effectively?

Roles can vary depending on your approach to influencer marketing. For someone leading an acquisition on the brand's side, diversifying roles from an account management and outreach perspective might be the most effective strategy. One part of the team focuses on creating opportunities, such as identifying and engaging potential influencers, while the rest of the team is dedicated to closing these opportunities, handling negotiations, and solidifying partnerships. Additionally, assigning specific team members to be responsible for certain regions rather than having everyone do everything can further prevent overlap and ensure a more focused and organized approach.

You need to have different approach to improve your leadership of an influencer marketing team such as: 1.Clarify goals and expectations 2.Build strong relationships 3.Encourage creativity and innovation 4.Provide clear guidance and support

Defining roles within your Influencer Marketing team is crucial for effective leadership and successful campaigns. At a previous job, we faced challenges due to overlapping responsibilities and confusion about who was accountable for what. I decided to address this by clearly defining each team member's role based on their strengths and expertise. E.g, one team member was excellent at data analysis, so they took charge of tracking campaign metrics. Another had strong relationships with influencers, so they managed influencer outreach. This clarity prevented overlap, reduced confusion, and set clear expectations. As a result, everyone focused on excelling in their area, leading to better campaign outcomes and a more harmonious team dynamic.

Set clear goals and expectations, provide regular feedback, and encourage open communication. Leverage each team member's strengths and foster collaboration. Stay updated on trends and tools, and provide training when needed. Recognize achievements to boost morale and ensure alignment with overall marketing strategy.

Delegate responsibilities. Do your best so that every team member is in charge of something they love, and when I say love - I mean that are passionate about and want to go deep into it. They will find needles in the online haystack. Weekly meetings are a must in my books, tie that together with a personalised weekly goal for each team member and all of a sudden everyone has something to look forward to.

Setting up your team with goals that depend solely on their effort, rather than pure luck, is essential. Diversifying goals into two categories—output and input—might make the most sense. Output goals can include metrics like the amount of content your team needs to push out with influencers. Input goals can focus on measurable results such as ROI, traffic brought to the website, incremental increase in brand searches, etc. This approach ensures that the team's goals are both measurable and effort-based, providing clear indicators of performance and areas for improvement.

Setting goals is crucial to moving your team in the right direction. Marketing teams need measurable goals to work toward, and KPIs/analytic data can provide insight on current progress and areas of improvement.

You have to add effective time management system to fulfill your objectives. Planning on hourly .daily,weekly, monthly,quarterly, half year and yearly will allow you to measure your objectives and analyse your achievements. you are also required to review your achievements with your group by fixing a time frame for meetings.

Antes que nada establecer objetivos claros para la estrategia es de vital importancia, de esta manera puedes saber que tipo de contenido y que tipo de influencer necesitarás. Define objetivos basados en las audiencias a las cuáles quieres impactar y a partir de ahí se puede involucrar al equipo de influencers para potenciar el objetivo.

The working environment you create should be inclusive of all members and everybody should believe in it. If the cake is prepared and roasted together everybody is entitled to own and preserve it. Allowing every member to have a say in the decision making process will bring a formidable result of achievement.

Crear una mística creativa es fundamental en el marketing de influencers, mantener un ambiente creativo es una necesidad constante para que el contenido se mantenga interesante y atractivo. La creatividad está relacionada con la habilidad de resolver problemas de una manera no convencional y potenciar un pensamiento creativo es de las principales tareas de quien lidera el equipo. Hay tantos procesos creativos como mentes en el mundo, la tarea es adecuar las herramientas de creatividad a cada proceso y eso ocurre escuchando activamente a la persona para conocer su proceso creativo particular y poder sugerir adecuaciones acertabas a dicho proceso

La comunicación es el pilar de toda relación y sociabilidad establecer mecanismos de comunicación asertiva y ayudar a disminuir las barreras de la comunicación ayudarán a que el entendimiento del equipo sea pleno, esto se complementa con el coaching y el mentoring ya que es una manera de dirigir los esfuerzos de un equipo

Regularly reviewing campaign results fosters a culture where continuous improvement is valued. It encourages team members to actively seek ways to enhance their performance. By analyzing what worked and what didn't, the team can identify patterns, understand the impact of different strategies, and make informed decisions on future campaigns. Also, constructive feedback sessions can be a breeding ground for new ideas. When team members feel safe to share their thoughts and learn from mistakes, they are more likely to suggest innovative strategies and approaches.

Delegation provides team members with opportunities to develop new skills and gain experience. When leaders trust their team it encourages professional growth and prepares them for future leadership roles.