People and brands often forget the social part of social media. Posting content is not enough to boost exposure. Your brand needs to: 1. Proactively connect with your ideal clients who will resonate with your content and engage with it. 2. Proactively comment on your ideal clients' content to build relationships. 3. Try different content formats leveraging the ones the platforms algorithms are favouring. 4. Collaborate with others who serve your audience in a different way to you. Do a joint livestream, newsletter, article or carousel post. 5. Run a promo targeted towards your ideal clients. 6. Ensure everyone on the team interacts with content the business shares. These are just a few examples, but there are so many more.

"Owning a small business, the interaction with your audience through interactive content has worked wonders for us." We engage our followers and make them feel heard, from running polls and quizzes to hosting live Q&A sessions. We also make sure to repurpose customer testimonials and user-generated content; it creates trust without additional cost. Sharing behind-the-scenes updates adds a personal touch to our brand. All these tips have significantly increased our engagement and exposure while being extremely budget-friendly.

Samantha, a small business owner, started engaging with her followers by responding to every comment and message. 💬 Over time, this built a loyal community that felt heard and valued. 🌟 She also encouraged her customers to share their experiences, and soon, her brand was everywhere, thanks to user-generated content. 📸 With just a few well-timed hashtags, her posts went viral, expanding her reach without any extra costs! 📈 The key takeaway? Authentic engagement and creativity can significantly boost brand exposure on social media. 💡

An example of built brand , once there is a Wadapav centre at Sailu Taluka he used to sell fried Cutlets of Bhaji along with the Wadapav so everyone loved the strategy and tried to copy by other wadapav centre . But this was helped him to Get more reach by Mouth publicity as no one can beat the test of that wadapav Need to keep mouth sweet to build a brand and keep overtime strong reputation.

Make your business about the client experience!! This way the experience is what will ensure the growth as the client will give all the word of mouth along with your footprint on Social Media.