You're launching a startup with limited resources. How can you choose the most impactful marketing channels?

* Know your audience: Who are you trying to reach? Age, interests, online habits (social media, search engines, forums). * Target them where they are: Don't waste time on platforms they don't use. * Focus your resources: Invest in the channels with the highest chance of reaching your ideal customer.

The first step towards developing a good strategy is to have as much information of your client as possible, so it is very important to understand exactly what my client gets. The obssesion for the client is what makes startup great, so in the opportunities to maximize the creative to sale to that audience comes from data

You can't 'choose' the most impactful marketing channel, but some are certainly better channels than others. I would start with a deep dive workshop on the ICP (ideal-customer-profile) to identify 2-4 channels through which the ICP typically buys the type of product you're selling. Then, run experiments for each of those channels with a limited budget (could be anywhere from $100 to $1000 per channel). You will probably be able to exclude some channels quickly after which you can run more sophisticated experiments to eventually find the most efficient channel.

To choose the most impactful marketing channels with limited resources, start by understanding your target audience and defining your goals. Evaluate channels like social media, content marketing, email, SEO, and paid ads based on where your audience is and what you want to achieve. Consider each channel's cost and potential benefits, focusing on those with the best return on investment. Begin with a small budget to test different channels and use analytics to track results. Prioritize free tools and personalize your messaging to engage effectively. By testing and adjusting your approach, you can find the most cost-effective channels to achieve your startup's objectives.

Entender o público-alvo é essencial, mas a experiência prática mostra que é igualmente importante testar e ajustar constantemente as estratégias. Comece pequeno, escolhendo um ou dois canais com base na pesquisa inicial, e invista em campanhas de baixo custo para medir a resposta do público. Utilize ferramentas de análise para monitorar o desempenho em tempo real e esteja preparado para mudar de direção rapidamente se os resultados não forem os esperados. Essa flexibilidade permite otimizar o uso dos recursos limitados e aumentar a eficácia do marketing, garantindo que cada real investido traga o máximo de retorno.

Different moments need diferent strategies but that doesn't mean that nobody makes paralell efforts, we just need to understand what works. So make different experiments that help get to those goals and allow creativity but inside the goal lines.

• Set clear goals first: What do you want to achieve? More brand recognition? Website visitors? Sales? • Match goals to channels: Social media builds buzz, search engine marketing targets active buyers. • Focus on impactful channels: Choose the ones that directly help you reach your goals.

When budgets are tight, consider forming strategic partnerships with other startups or businesses that share your target audience. By pooling resources and cross-promoting each other's products or services, you can effectively expand your reach without significantly increasing your marketing spend. This collaborative approach can be particularly impactful for startups, as it allows you to tap into established audiences and leverage the credibility of your partners.

This is something that in SquadS Ventures we breath the bootstraping mentality. So whenever we talk about expenses but me absolutely neccesary in terms of marketing. We are making every single dollar count so we maximize and prefer SEO over SERP, no ads until it is absolutely need it, so we must develop strategies creative bootstrap mentallity that allows us to be resourcefull. Budget the amount of SEO time and the amount of SERP execution. different stuff

* Start with goals: What do you want to achieve (brand awareness, sales, etc.)? * Budget based on goals: Allocate more money to channels that directly impact your main goals. * Cost-Effectiveness: Focus on channels with a high return on investment (ROI) - getting a lot back for what you spend. * Time vs. Money: Organic social media is free (time investment) while paid ads cost money (less time). Choose based on your resources.

Don't just analyze what your competitors are doing—analyze what they're not doing. Look for untapped channels or underserved segments within your target audience. Perhaps there's a social media platform where your competitors are inactive, but your ideal customers are highly engaged. Or maybe there's a niche community forum where you can establish thought leadership. By identifying these overlooked opportunities, you can gain a competitive advantage and maximize the impact of your limited resources.

- Spy on your competitors. See what marketing channels they use (social media, ads, etc.). - Are they winning with those channels? Learn from their success (or failures). - Don't just copy! Find your own niche - maybe a channel they're ignoring where your audience is.

Test is the bread of every day for an startup, there is no failure in trying if you got the data to learn. So measure every single tip that you think is valuable. Experience and time is going to show you what tip is important and which not, but in early times you dont have the luxury to pass tips every day, you just need data.

• Test different marketing channels: Don't jump in all at once! Try a few channels at first. • See what works: Track results to see which channels get the best response.

Creativity is the best asset we can explote without extra money, you dont need to invest infinite amount of money to make new content. You just need a camera, a good story and charming personality, just show your company, show your process, show your teamm show your development and the resposanbility that everyone takes to make your client happy. Begin there, stay there, invest in them