Here's how you can excel as a self-employed public speaking trainer.

While it's common to hear "don’t label," labeling ourselves is a powerful starting point. By identifying a niche and positioning yourself as an expert in that specific area, you can share unique insights and techniques that set you apart. Once you're well-established, you can then expand into broader topics or areas. Initially, though, maintaining a laser focus on your niche is the most effective way to stand out and ensure people remember you.

- Understand your audience's preferences and expectations so you can tailor your presentation accordingly. - Anticipate potential questions or concerns about your niche and address them proactively. Example: As a marketing expert presenting on social media strategies, knowing that the audience is primarily interested in Instagram marketing, you focus on sharing advanced tips specific to Instagram algorithms and engagement tactics. - Maintain a professional and consistent online presence that aligns with your presentation topic. - Showcase your expertise and unique perspective to establish credibility and build trust with your audience. - Use storytelling and personal anecdotes to connect with your audience more deeply.

Pinpoint your areas of expertise in public speaking, such as storytelling, persuasive speaking, or presentation design. Determine the specific groups or industries you want to serve, such as corporate executives, educators, or entrepreneurs.Develop training programs that cater to the unique needs of your target audience. Highlight your qualifications, certifications, and experience in your niche. Focus your marketing campaigns on your niche audience.

7. **Leverage Storytelling Techniques** Incorporating storytelling into your public speaking training can significantly elevate your effectiveness. Audiences connect with stories on an emotional level, making lessons more memorable and impactful. By teaching clients how to weave personal anecdotes, case studies, or compelling narratives into their speeches, you enhance their ability to engage listeners and communicate messages that resonate. Storytelling also bridges the gap between information and inspiration, which is crucial for speakers aiming to influence or motivate. This approach not only adds depth to your content but strengthens your reputation as an insightful, results-driven trainer.

Would you rather be a samurai sword or a Swiss knife? I've never seen a Swiss knife in any museum. That's because they're useful, but not remarkable. Niche down! Here's how to structure your talk: You'll choose 1 target avatar And will present 1 message That contains 1 offer Followed up by 1 action Don't get too sofisticated. People want easy pills to swallow. Don't overwhelm everyone with your multifaceted 10-step plan. Keep it simple. Keep it real. DM me if you want more tips ;)

To excel as a self-employed public speaking trainer, personal branding is key. Start by thinking about what makes you stand out - what skills do you bring, values you stand for, and the way you help people. Show these in everything you do, from the way you talk to clients to how you present yourself online. Always be clear, honest, and consistent so people know what to expect from you. Share tips, stories, and experiences that reflect your expertise, so others see you as a trusted guide. Importantly make sure what you put out is not about you- it needs to address the pain points and concerns of your audience. By building a strong personal brand, you’ll stand out, attract more clients, and grow your business.

Craft a clear and compelling message that communicates your brand's essence. Design a cohesive visual identity, including a logo, website, and social media profiles. Ensure your brand message and visual identity are consistent across all platforms. Use social media to share valuable content, engage with your audience, and build relationships. Connect with other professionals in your field at conferences, workshops, and networking events.

Build a strong personal brand by showcasing your expertise and unique approach to public speaking. Develop a professional online presence through a website and social media, where you consistently share insights and tips. Your brand should reflect your values, style, and what sets you apart from competitors. Strong personal branding helps attract clients who resonate with your message.

Create content that is relevant, engaging, and addresses their pain points.Incorporate anecdotes, metaphors, and personal experiences to make your content more relatable and memorable.Share actionable advice and strategies that your audience can immediately apply.

Try stopping reading this contribution Right now! Why are you still here? I guess you're curious about what I've got to say about engaging content. So, here are my 2 cents: Do you find people's attention span have shortened? Is it difficult to make people you don't know pay attention at what you have to say? I've been there and I've discovered a SECRET!!! Want to know what it is? Simple: Ask questions :) How come? You're probably wonder. Make sure you're giving a TALK, not a presentation. Engage people in the conversation by asking them question. Does it make more sense now? Everybody loves the sound of their own voice. So, let them speak But make sure you're the one who's still getting paid for it ;)

Create content that captivates and educates your audience, such as blogs, videos, or workshops. Share practical tips, success stories, and valuable techniques to establish yourself as an authority in the field. Engaging content not only builds trust but also showcases your skills, making potential clients more likely to book you for training.

Building a network is essential for growing your client base. Attend industry events, join public speaking communities, and leverage online platforms like LinkedIn to connect with potential clients and collaborators. Strong networking skills allow you to gain referrals, learn from peers, and expand your business reach.

The ONE thing I wish I knew before starting my career as a public speaker... It's not about how good you are As much as it is about who you know Have you heard about the best tool to gather and analyse your LinkedIn data? It helps you increase your reach by at least 300% in a months period. No, you haven't! But it's THE BEST tool. So, it doesn't matter how good you are, if know one knows about it Make sure to get known Does it mean you shouldn't work on your craft? No! These are parallel streets. You still need to be an expert in your field Because you'll only get one chance to prove it Meanwhile, work on your networking skills Because these are the ones that will give you a shot at the success

Sal del modo automático y comenzarás a diferenciarte! Comienza capturando la atención de la audiencia con un silencio intencional de tres segundos de duración para luego soltar una declaración sorprendente o una pregunta desafiante que conduzca hacia el tema que traes. No comiences con el trillado "hola, cómo están" pues todo el mundo sabe que no quieres saber realmente cómo estamos Y cuando llegues al final cierra con intención, fuerza, propósito. Este es el momento más importante de tu presentación. El momento en el que instalaras la idea fuerza que necesitas que me lleve de tu presentación. No desperdicies la oportunidad de dejar en mi mente lo importante...

Providing exceptional client experiences is key to building a successful business. Tailor your training to meet clients' specific needs, and offer personalized feedback. Encourage client testimonials and reviews to build credibility. A positive client experience leads to repeat business and referrals, helping your reputation grow.

Stay ahead by constantly improving your skills. Attend workshops, learn new techniques, and keep up with the latest trends in public speaking and training. Continuous learning not only boosts your expertise but also allows you to offer fresh, relevant content to your clients, keeping your training sessions impactful and effective.