How can you use influencer marketing to reach new audiences?

Often you will find niche influencers who are usually very effective at connecting with and influencing a very specific market segment. That’s because they have a loyal follower base and the followers trusts the influencer and listens to her/ him with complete trust. On the other hand, even the influencer understands their unique interests, wants, and desires. And this ecosystem work beautifully for the brand. However to get to the right influencer, the marketer must have complete clarity on the campaign goals, objectives and the audience or target group they want to reach out to.

Maintaining authentic partnerships can be challenging, as audiences are increasingly sensitive to sponsored content. When evaluating influencer marketing, building genuine interest and advocates online should be considered additionally or as an alternative. Fostering genuine interest and building product/service advocates online has the benefits that - people are more likely to trust recommendations - more authenticity building credibility and stronger audience relationships - recommendation for the community has inherent trust - organic interest can lead to powerful word-of-mouth marketing - often more cost effective than influencers - more sustainable long-term.

Utilize influencer marketing by identifying relevant influencers in your industry and collaborating with them to authentically promote your brand, tapping into their established audience and expanding your reach to new potential customers. Leverage influencers' credibility and engagement to create compelling content that resonates with their followers, effectively driving awareness and interest towards your products or services.

En mi experiencia, la selección del influencer idóneo para nuestra marca, aparte de tener claro los objetivos de la campaña, debe estar alineado con el mapa de empatía del público objetivo y el perfil del mismo. La campaña no es más exitosa por incluir al influencer de moda o que este en tendencia, sino por incluir al influencer que represente el modo de pensar, sentir, ver y entender del potencial consumidor. De otro lado, es importante que el influencer escogido reconozca y perciba el valor del producto o servicio que estamos ofreciendo. Para que la comunicación sea lo más sincera posible.

The ideal way is not to jump instantly but communicate & observe the target influencer. It's better to proceed once some amount of creative, comments data gives a confirmation. This methodology can also be followed by an Influencer for a Brand.

The supporter may not have the power to make the decision, but they will have a heavy influence on whether or not an item gets bought. For example, a child may not directly make a purchase, but if they want something for Christmas, they influence that decision. This is why it is important to develop messaging that speaks to consumers in both of these roles.

ypically you can break collaboration down into three different types of collaboration: 1.Physical collaboration 2.Data Collaboration 3.Digital collaboration By integrating these three different types of collaboration you create a visual collaboration platform for your business to collaborate successfully in many different types of relationships.

It’s all about authenticity. Hence influencers should be given the creative freedom to create their own content narrative. As a marketer you can only guide them with the brand nuances and leave it for the influencer to do the talking. It’s the best way to reach out to a whole new set of audiences who are basically the followers of the influencer!

La libertad creativa y orientación a los influencers es básica. No podemos parametrar el mensaje que queremos transmitir. Lo ideal es hacer entender el mensaje y objetivo de la campaña, y que el influencer use los propios códigos de la audiencia con la cual esta alineada para transmitirlos de manera auténtica y genuina. Hoy en día muchos productos han explotado en ventas en los jóvenes, a través de influencers irreverentes, que rompen el status quo, pero que representan los valores de una nueva generación. Atrás quedaron esas campañas de los 90s y 2000s donde la imagen de tu campaña era un artista o cantante famoso. Hoy el poder de los influencers en los medios digitales los convierte en una oportunidad para llegar al público.

Es absolutamente innegable, que lo que no se puede medir, no se puede controlar y lo que no se puede controlar no se puede mejorar. En el caso de las campañas con infuencers es necesario establecer métricas de seguimiento y compararlos con los objetivos esperados. El seguimiento es esencial para poder replantear el contenido en caso de ser necesario, asimismo hay que ser perspicaz y no esperar resultados instantáneos sino que hay que tratar de comprender el como se llega a conectar el público con el contenido y el influencer elegido.

Constant monitoring of influencer marketing campaigns is extremely crucial. Use any tool that suits the platform the best but do track the numbers regularly and if needed, one should take corrective measures to increase ROI from the campaign while the campaign is active.

En la práctica, para elegir al influencer idóneo es tener en cuenta de forma clara nuestro público objetivo y su perfil de consumidor. Así por ejemplo si el producto es aceite de cocina, para hogares de clase media, nuestro influencer podría ser un cocinero reconocido; pero no de alta cocina y platillos muy elaborados y técnicas refinadas; sino alguien que propugne una cocina hogareña, fácil de hacer, tradicional y que empatice con el público objetivo,