There are various ways to measure your brand awareness, depending on your resources, objectives, and metrics. Surveys are one option, where you can ask customers questions about their awareness, recognition, recall, and perception of your brand. Social media is another way to monitor and analyze your presence, engagement, reach, and sentiment. Web analytics can track and evaluate website traffic, bounce rate, time on site, and conversion rate. Search analytics can measure and optimize search engine visibility, ranking, and clicks. Lastly, media coverage is a way to assess and quantify earned media exposure, impressions, and reputation.