What are the best ways to measure brand awareness?

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Brand awareness is the extent to which your target audience recognizes and remembers your brand. It is a key indicator of your brand's strength, reputation, and visibility in the market. Measuring brand awareness can help you evaluate your marketing efforts, identify gaps and opportunities, and optimize your brand strategy. But how do you measure something that is intangible and subjective? In this article, we will explore some of the best ways to measure brand awareness using various methods and tools.

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