Last updated on Sep 7, 2024

How do you segment and target low-income and underserved markets and create social value and impact?

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Segmenting and targeting low-income and underserved markets can be a challenging but rewarding strategy for businesses that want to create social value and impact. These markets often have unmet needs, untapped potential, and unique characteristics that require a different approach from conventional marketing. In this article, you will learn how to segment and target low-income and underserved markets using four steps: understanding the context, identifying the segments, designing the value proposition, and delivering the solution.

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