Last updated on Aug 29, 2024

How do you use marketing research to monitor and respond to competitive threats and opportunities?

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Marketing research is a vital tool for strategic marketing, as it helps you understand your customers, competitors, and market trends. By collecting and analyzing data from various sources, you can identify and evaluate the threats and opportunities that affect your business goals and performance. In this article, we will discuss how you can use marketing research to monitor and respond to competitive threats and opportunities in four steps.

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