What do you do if your content marketing strategy is not generating leads?

1 Audit your content

The first step is to assess your current content and see how it aligns with your goals, audience, and buyer journey. You can use tools like Google Analytics, SEMrush, or HubSpot to measure key metrics like traffic, engagement, conversion, and retention. You can also analyze your content quality, relevance, format, and distribution channels. Look for gaps, opportunities, and best practices that you can apply to your content strategy.

2 Optimize your content

The next step is to optimize your content for search engines, user experience, and lead generation. You can use tools like Yoast, Moz, or Ahrefs to improve your SEO, keywords, titles, and meta descriptions. You can also use tools like Grammarly, Hemingway, or CoSchedule to enhance your writing, readability, and headlines. Moreover, you can use tools like Canva, Lumen5, or Animoto to create more visual, interactive, and engaging content formats. Finally, you can use tools like OptinMonster, Leadpages, or Unbounce to design and test effective landing pages, forms, and calls to action.

3 Promote your content

The third step is to promote your content to reach and attract more potential leads. You can use tools like Buffer, Hootsuite, or Sprout Social to manage and optimize your social media presence and campaigns. You can also use tools like Mailchimp, ConvertKit, or ActiveCampaign to build and nurture your email list and send personalized and relevant messages. Furthermore, you can use tools like BuzzSumo, Quuu, or Triberr to find and collaborate with influencers, bloggers, and communities in your niche.

4 Analyze your content

The fourth step is to analyze your content performance and see how it impacts your lead generation and sales funnel. You can use tools like Google Analytics, SEMrush, or HubSpot to track and measure your content ROI, attribution, and pipeline. You can also use tools like Hotjar, Crazy Egg, or UserTesting to understand your user behavior, feedback, and pain points. Additionally, you can use tools like SurveyMonkey, Typeform, or Qualaroo to collect and analyze data from your leads and customers.

5 Update your content

The fifth step is to update your content regularly and keep it fresh, relevant, and valuable. You can use tools like Google Analytics, SEMrush, or HubSpot to identify your evergreen, outdated, or underperforming content. You can also use tools like BuzzSumo, Quuu, or Triberr to discover new trends, topics, and ideas for your content. Moreover, you can use tools like Canva, Lumen5, or Animoto to repurpose and refresh your content into different formats and platforms.

6 Experiment with your content

The sixth and final step is to experiment with your content and test different variables, strategies, and tactics. You can use tools like Google Optimize, Optimizely, or VWO to run A/B tests, multivariate tests, and split tests on your content elements, layouts, and designs. You can also use tools like CoSchedule, Buffer, or Sprout Social to test different headlines, images, and times for your social media posts. Furthermore, you can use tools like Mailchimp, ConvertKit, or ActiveCampaign to test different subject lines, content, and offers for your email campaigns.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?