Here's how you can ensure positive feedback in a product marketing role.

Knowledge is power. It begins with having a passion for the product. As a product marketer, one needs to know the specific features, benefits it offers, pricing, the target market and competitive landscape. Get to understand what you are selling and how it helps your customers is necessary. Customer insights can provide valuable information about what features or benefits customers want in a product, their pain points, and what they are willing to pay for. With this info one can create great product value statement. Example: 1. Uber – The Smartest Way to Get Around 2. Digit – Save Money Without Thinking About It 3. LessAccounting – Bookkeeping, Without the Hassle

One needs to engage the customer right from the top of the funnel till you convert them into a paying customer. Understanding and engage with them at every step of the conversion process. Once you covert them then it becomes somewhat easier to get their feedback. Some of the customer feedback mechanism should be built into the product itself. Also knowing at what stage to seek their feedback is key. For example, if you are booking a ride to the airport, if the mobile App asks you whether you want to book a return pick date and time shows your interests in serving them well.

Having an eye on competition and changing trends in the market is important to stay competitive. If there is any competitive news, create a rebuttal by providing battle cards for sales who can defend against any competitive threats. Always find ways to show product strengths via a complete solution as compared to a point solution, partnership strength, removing any barriers for product adoption, showing technology prowess in terms of performance etc. Know all the watering holes where your customers assemble and talk about their needs and product experiences.

Personally I would start with "know your customer" as #1. Understand their pain points and use cases. Customers are bombarded with so much noise. Understanding them and offering a solution will cut through the noise.

1. *Understand your target audience*: Know their needs, pain points, and preferences. 2. *Develop a customer-centric product*: Create a product that meets their needs and exceeds their expectations. 3. *Set clear expectations*: Communicate the product's features, benefits, and limitations accurately. 4. *Deliver a seamless user experience*: Ensure the product is intuitive, user-friendly, and provides value. 5. *Gather feedback and act on it*: Encourage customer input and incorporate it into product development. 6. *Foster a positive customer experience*: Provide excellent customer service, support, and engagement. 7. *Encourage satisfied customers to share their experiences*: Incentivize them to leave reviews, testimonials, or ratings

Si vous lancez un produit innovant/de rupture, préparer les réponses aux objections permet de fournir des arguments solides pour convaincre et ne de pas être pris au dépourvu.