How can you build relationships with product marketing teams across departments?

Pra mim esse é o segredo de todo processo. Mapear e identificar os seus stakeholders, e principalmente entender quem são eles (perfil) seria um excelente plus. Ao identificar quem é a sua audiência, vai te permitir transitar de maneira mais clara e assertiva com cada um, gerando assim, um maior emponderamento de cada um.

Identify who your key stakeholders are for each stage of product lifecycle. There are various teams who can support, influence or benefit from your marketing efforts and who you need to communicate and collaborate as well. Use tools or simple worksheet to list their names, roles, expectations, interests and preferred channels of communication.

Understand how your work impacts stakeholders cross-functionally. Build relationships with stakeholders and ask how you can help them. Set up meetings with your stakeholders. Think of what a salesperson would do. Do this type of selling and collaboration internally. Helping one another, especially when you are short-handed can go a long way toward meeting each other's respective goals. Think of stakeholders as internal customers.

Build relationships with product marketing teams across departments by proactively seeking collaboration opportunities, attending cross-functional meetings, and expressing a genuine interest in understanding their objectives and challenges. Foster open communication by regularly sharing insights and updates on your team's initiatives and aligning them with overarching business goals, demonstrating the value your collaboration brings. Establish a feedback loop to encourage continuous improvement and showcase your commitment to mutual success in driving effective and cohesive marketing strategies across the organization.

Listen to Customer Calls: Actively participating in or listening to customer calls provides insights into customer needs and perspectives. This shared understanding helps in aligning marketing strategies with customer expectations. Offer Expertise to Bid Managers: By offering your expertise to bid managers, you can contribute to the development of more compelling and customer-focused bids. This not only showcases your skills but also fosters interdepartmental cooperation. Organize Freebie and Induction Sessions: Hosting sessions that offer freebies or serve as inductions for new products or strategies can be an excellent way to engage with other teams.

Building trust with the team involves consistent communication, active listening, and reliability. Be transparent about your intentions, deliver on commitments, and acknowledge mistakes openly. Show genuine interest in your colleagues' perspectives, offer support when needed, and foster a collaborative environment. Building trust is a gradual process that stems from authenticity, reliability, and a shared commitment to team success. Sometimes a simple greeting or a thank you note works wonders too

Establishing trust is quite crucial. The more you show interest in their work and try to link it to your vision and goals as a product marketer, the better it is for both the parties. Understand their POV and respect it. Having a good understanding of the product is only possible when you are communicating enough with product and engg teams. Understand if you can help them in any situation. Ultimately the decision for anything is a joint effort of various departments and hence building trust is important.

- Align with other departments, especially the product team, to solve for the customer - Become the voice of the product and push the marketing team to be more product-driven - Work closely with the product team and other stakeholders to create a cadence of collaboration and agreement on launch processes - Take ownership of meetings and agendas - Create resources that translate product capabilities into value - Involve clients in product roadmap conversations - Include product managers and product marketers in conversations with clients - Conduct research and gather data on customers - Bring valuable insights and information back to the product team - Foster a sense of teamwork and collaboration.

There's one thing that builds trust faster than anything else. Truth be told, it's not even that difficult. It's just one word. HELP. Srsly. Just help. Ask this question -- How can i help you right now? Or if that one doesn't float your boat, how 'bout this: "What can I do right now that would help you most?" Then...once you know what that thing to do is? DO IT. Just help. It's amazing what happens when you help without looking for anything in return. (Hint: You become trusted.) 🤘👊💥😎

Trust is one piece of building the relationships, but I have found that results work more quickly. Identify pain points across the organization where you believe you can get "quick-wins". Completing a one pager, or organizing existing content such that it is easier for sales to find/use is an instant step in the right direction. Trust is built through communication, so if you don't know what other teams are asking for, or why, JUST ASK!

Start an interdepartmental #product-marketing Slack channel. Initiate a company wide Product Marketing monthly call where different departments can share key updates. If budget permits, schedule an annual in person summit for product marketers across the company to get some face time.

In product marketing, avoid the classic mistake of working in isolation. Actively involve sales teams, seek opinions, and establish regular sync points. If not responding, engage the RVP and or appoint a champion representative. Emphasize informal communication; celebrate victories together. Engage with the sales team during breaks or at the coffee machine for real-world insights. Escalate challenges to the regional VP and encourage a culture of open communication. Acknowledge and appreciate sales achievements to reinforce your role's connection to their success. Don't overlook interactions with the Product teams; regularly collaborate and align efforts. In a flexible office setup, sit with them for impromptu discussions.

No one is going to come up with all the ideas by themselves, but fostering an environment of collaboration and trust, you can build a team who bring their A-game to all aspects of the team. Showing that you not only bring ideas of your own, but you genuinely listen to others will grow the feeling of a collaborative environment that can make lasting change.

Product Marketing is the glue that connects all of the key stakeholders and their respective departments (product, design, customer support, marketing, and more!) It is crucial to learn how these departments operate, what creates frustration, and their ideal working situations. From there, you work to develop a process that meets everyone's needs in the best possible way. From there, run through, hold a post-mortem, and iterate on the process. Wash, rinse, repeat.

What's even more important here is meeting your stakeholders where they are. Don't assume that because you said it/ posted it, people will see it. Invest in automation or integration software so that your message automatically syncs across your stakeholders' tools stacks. That's when alignment will truly happen,

Different teams in different silos are rarely incentivized to work with you. So if you want their cooperation, it'll often be a matter of favors for favors. Quid pro quo. And that's okay. Don't expect a bunch of busy capitalists to hold hands and sing kumbaya.

Nurturing and maintaining relationships with product marketing teams is essential for fostering collaboration and achieving shared goals. By consistently providing value, support, and appreciation, you can cultivate strong bonds that enhance teamwork and drive success across departments. Regular communication, celebrating achievements, and showing genuine interest in personal and professional growth contribute to building a positive and productive work environment.

Here are some tips: 1. Speak their language: Understand their goals, challenges, and metrics. Become their product champion. 2. Collaborate, don't compete: Share insights, brainstorm together, and celebrate collective wins. Remember, you're all working towards the same goal. 3. Be transparent, and be proactive: Keep them in the loop, anticipate their needs, and offer solutions before problems arise. 4. Celebrate small wins: Acknowledge efforts, big or small, and show genuine appreciation for their contributions. 5. Remember, relationships are a two-way street: Invest time in getting to know them as people, not just colleagues. Offer your support, share relevant resources, and be a true partner in their success.

Nutrir y mantener las relaciones con los equipos de marketing de productos es un proceso continuo. Involucra reconocer y valorar el trabajo de cada individuo, ofrecer y pedir feedback constructivo regularmente, y buscar oportunidades para el desarrollo profesional y personal de los miembros del equipo. Además, es importante ser accesible y ofrecer tu apoyo en los desafíos que enfrenten. Organizar actividades no laborales que fomenten la camaradería y la comprensión mutua también puede fortalecer estos vínculos. Recuerda que las relaciones sólidas se construyen con el tiempo, a través de la consistencia en tus acciones y la sinceridad en tus interacciones.

In my last position, we used to host pizza brainstorming sessions. It was a clever way to inject some casual vibes into our typically intense sessions, creating an environment where every team member felt not just valued but also empowered to contribute their ideas freely

Host a "Product Marketing Exchange Day"! Organize a day where employees from different departments, including product marketing, switch roles for a day. This not only fosters a better understanding of each other's responsibilities but also creates a sense of empathy, and teamwork and everyone gets to learn something new!

Set monthly or twice a month brainstorming sessions followed by a small party. It's good to interact in non-official settings. Create a WhatsApp or Slack group to keep everyone involved. Keep working on small projects and take inputs from all. Once a fortnight team's lunch is also a good idea for everyone to bond.

Be an Active Listener: Show genuine interest in others' ideas and concerns. Active listening can reveal opportunities for collaboration and help address potential conflicts before they escalate.

WIN and LOSS interviews are great source of information. I believe they should be done live (not surveys) and the information/feedback from won and lost customers should be transferred to both sales and product teams by product marketing.

Take the initiative to reach out to product marketing teams proactively rather than waiting for them to approach you. Offer your assistance, insights, and resources to demonstrate your commitment to collaboration and partnership. Actively listen to the needs, priorities, and challenges of product marketing teams. Seek to understand their perspective and tailor your approach accordingly. Be receptive to feedback and suggestions for improvement, and continuously look for ways to enhance your working relationship. Recognize and celebrate successes and milestones achieved in collaboration with product marketing teams. Acknowledge their contributions and efforts publicly, and express your appreciation for their partnership.