How can you encourage your co-founder to help with marketing?

We focus on matching the post content to our founder's personalities. This way they stay their natural self and in all of previous stints, founder led content gets you the highest CTR. The acceptance rates for your outreach is also much higher. The content typically gets repurposed into article, podcast, newsletter, reels and memes

Leverage their talents to enhance specific aspects of your strategy. If they excel at writing, engage them in creating compelling content like blog posts. For adept networkers, task them with outreach to influencers or media outlets. Aligning responsibilities with individual strengths optimizes productivity and ensures a cohesive marketing effort.

Encouraging your co-founder to actively participate in marketing efforts for the Digital Heritage Preservation (DHP) platform requires effective communication, collaboration, and a shared vision.

We need to know the background and interest of the co-founder to have relevant content that matches to their profile Find out their strengths and create blog post that are content drive as well as real-life examples. Proof that he walks is talks by attending event, doing the hard yards is very important as it keeps your profile real to your audience.

Every founder and co-founder must build their personal brand. It is because at the beginning of a startup, people believe in the founders / co-founders before the company or products. Therefore finding a niche to attract good audience is important to build up their brand. It is important to have a culture of all co-founders to be their voice in their respective expert area. Keep learning and sharing to let your potential partners, customers know that they will be working with a dedicated professional

Understand their aspirations for the startup—whether it's expertise recognition or skill development. If they aim for industry authority, propose podcast or webinar participation. For skill acquisition, provide marketing-related training. Demonstrating how marketing contributes to their objectives enhances engagement and fosters a sense of purpose, turning it into a mutually beneficial endeavor.

Aligning with their goals is the MOST important aspect. If your goals are off, the startup might start smooth, but I promise you it won't end up smooth.

Emphasize the personal gains, such as relationship building, recognition, knowledge expansion, and creativity enhancement. Utilize data, testimonials, and anecdotes to vividly portray the positive impact. By aligning these benefits with your co-founder's interests and goals, you can foster a deeper appreciation for marketing's value in driving overall success.

Delegate tasks according to their strengths and expertise. Constructive feedback and recognition are powerful motivators. Use metrics, surveys, and reviews for performance assessment and enhancement. Celebrate achievements, express gratitude, and encourage open communication to ensure a collaborative and positive marketing experience.

Acknowledge their limitations and address concerns. Avoid overloading or micromanaging them, balancing marketing needs with their well-being. Encourage open communication about preferences and work together to find a collaborative approach. Remember, a healthy partnership is built on mutual respect and understanding.