How can you negotiate with a client who is focused on brand awareness?

Ask key questions so that you can truly understand your audience. Who’s your target audience (how old, married, kids, helath - conscious, college educated, upper class…)? You have to understand your customer and your customer’s customer to really know what to create. Ask and listen, ask and listen, ask and listen. Then, repeat back so you can be sure you truly understand the needs on both sides.

¿Cómo se puede negociar con un cliente? Lo primero y clave es hacer el esfuerzo serio y honesto para ver las cosas desde su punto de vista, intentando ponernos en sus zapatos, sin olvidar los nuestros. Al hacerlo así, yo puedo prepararme identificando posibles escenarios. Qué podría negociar mi contraparte, que no será sujeto de negociación. Qué podría ceder y en qué se mantendrá firme. En definitiva, preparo el caso de mi cliente. Una vez que lo tengo listo, lo que viene a continuación es preparar mi caso. Qué podría negociar, que no será negociable. Que opciones extras podría ofrecer si fuera necesario, etc. etc. etc. En definitiva, la preparación no sólo de mi parte, sino de la contraparte también será clave!!

It is most definitely important to listen to your clients needs in order to assist them with anything thing. I would hate to use the word persuade, and/or sway, it’s more like building trust. When you listen to your Client it shows you care and are concerned.

To negotiate effectively with a client focusing on brand awareness, understand their objectives, highlight your expertise, tailor your proposal, use data-driven approaches, engage in collaborative brainstorming, build long-term relationships, offer value-added services, showcase success stories, be open to flexible collaboration models, educate on brand building, measure and report on success, address concerns, negotiate incremental steps, remain creative and innovative, and be patient and empathetic. These strategies will help you navigate negotiations, demonstrate your commitment to their goals, and create a mutually beneficial partnership.

It is most definitely important to listen to your clients needs in order to assist them with anything thing. I would hate to use the word persuade, and/or sway, it’s more like building trust. When you listen to your Client it shows you care and are concerned.

Based on their needs, you offer services to your client. Always be clear about what you do and don’t do. There’s nothing worse than a client thinking you can do something, and you can’t fulfill it. Better to set expectations early and be upfront so no one is disappointed in the end. That’s the easiest way to lose trust and a customer.

Money is seldom the reason people don’t buy. They just don’t see the value in what you’re selling. When you understand the need and they understand your value, and if they believe they can’t get what you have anywhere else, it’s easier for them to pay you what you ask, and negotiation may not even come into play.