What's the best way to choose and apply Public Relations models and frameworks?
Public relations (PR) is a strategic communication process that builds and maintains mutually beneficial relationships between organizations and their stakeholders. To achieve this, PR practitioners need to use various models and frameworks that help them plan, implement, and evaluate their PR activities. But how do you choose and apply the best ones for your specific goals and contexts? In this article, we will explore some of the most widely used PR models and frameworks, and give you some tips on how to use them effectively.