You're invested in your thought leadership webinars. How can you measure their impact on lead generation?
Your thought leadership webinars are a significant investment, and it's essential to know how they're contributing to lead generation. By tracking the right metrics and analyzing attendee behavior, you can gain valuable insights into the effectiveness of your webinars. This will help you refine your strategy and ensure that you're providing valuable content that resonates with your target audience, ultimately leading to a stronger pipeline of potential clients or customers.