21Seeds reposted this
Diageo-owned 21Seeds Tequila has teamed up with actor Rachel Bilson on a new campaign that sees her reprise her role on The OC.
21Seeds was started by three women who wanted to create a fresh tasting, Blanco Tequila infused with the juice of real fruit that wasn't too sweet, reflective of what they, and all of their friends, like to drink. First they discarded any and all Tequila cliches introducing their fun, optimistic and empowering point-of-view. They then concocted three signature, delicious infusions… Cucumber Jalapeño, Grapefruit Hibiscus and Valencia Orange. Finally, they built their own refrigeration system at our distillery in Jalisco, Mexico. Now they are spreading the word, getting placement in chains, cool independents, and the bars and restaurants that we all like to frequent. 21Seeds is committed to using quality ingredients, both in our tequilas and our cocktails, and you can see, smell, and taste the difference. At 21Seeds, we want to make EVERY cocktail count. Experience our signature Spicy Seed Margarita, and Seed + Soda cocktails (all under 150 calories!!!) It’s time to get off LinkedIn and enjoy 21Seeds.
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San Francisco, US
21Seeds reposted this
Diageo-owned 21Seeds Tequila has teamed up with actor Rachel Bilson on a new campaign that sees her reprise her role on The OC.
21SEEDS PARTNERS WITH RACHEL BILSON AND THE O.C. TO SERVE SUMMER WITH THE REVIVAL OF AN ICON! We have officially teamed up with Rachel Bilson and Fake Empire to give millennial consumers what they’ve been asking for for years: a return to The O.C. The new campaign, the biggest our brand has ever done to date, stars Rachel Bilson reprising her role as the iconic Summer Roberts crafting easy-to-make cocktails with 21SEEDS, her drink of choice. Together, we’re not only celebrating the best of the summer season, but we’re beyond excited to toast to The O.C.'s 21st birthday by tapping into early 2000s nostalgia with fan-favorite scenes from the hit series, infused with a tequila twist. 21SEEDS seized the opportunity to lean into the nostalgic marketing trend appealing to an audience yearning for a revival. We worked directly with Fake Empire, the production company co-founded by The O.C. Executive Producers Josh Schwartz and Stephanie Savage, to authentically bring the creative to life in partnership with Kimmelot Labs and starpower llc., Anna Mastro, who was an assistant to Executive Producers on The O.C. pilot and has subsequently become a director of numerous episodes of TV and commercials, was tapped to direct the project. The "Serving Summer" campaign includes three 15-second spots featuring fan-favorite callbacks to the show and one extended version that is a MUST SEE.
21Seeds reposted this
Taking Shots at Breakout Growth 21Seeds founders Kat Hantas, Nicole (Hantas) Emanuel, and Sarika Singh were recently presented as a Harvard Business School case study (21Seeds: Taking Shots at Breakout Growth). These female trail blazers took the leap to create an amazing product and take it to market in the highly competitive Bev Alc environment. Literally starting in Kat's kitchen, 21Seeds was born to fill an unmet consumer need, and from there, it just worked! The journey was of course full of challenges, but the brand succeeded nonetheless breaking barriers along the way to be acquired by a powerhouse like Diageo 3 years later. I was fortunate enough to join the 21Seeds team early on and had a front row seat to this wild ride. Huge congrats to these founders and all of the amazing people involved along the way! Very proud. #startuplife #21Seeds #diageo Adrienne Cuschieri Grooms , Annabel Clarke, Alexandria Espinosa, Sam Salameh, Christina Choi, Tony Lavin, Yixi Battaglia (WSET II), Melinda Finnegan, Pierrick Bouquet , Kristie Adamson, MBA, WSETII, Joulia Hantas-Kallah WSET II, Ashley Peterson, Nicole Boulahanis, Marta Taskin , Bobby Jendusa, angela cieplik, Janine Squillari and so many more
21Seeds reposted this
21Seeds goes to Harvard Business School! "What, like it's hard??" Officially an HBS Business case, 21Seeds as a majority female-operated tequila company founded by 3 mom Kat Hantas, Nicole (Hantas) Emanuel, and Sarika Singh was successfully sold to Diageo within 3 years! Our founders make it look so easy! #girlscalltheshots, #diageo, #harvardbusinessschool
21Seeds reposted this
21Seeds goes to Harvard Business School! "What, like it's hard??" Officially an HBS Business case, 21Seeds as a majority female-operated tequila company founded by 3 mom Kat Hantas, Nicole (Hantas) Emanuel, and Sarika Singh was successfully sold to Diageo within 3 years! Our founders make it look so easy! #girlscalltheshots, #diageo, #harvardbusinessschool
21Seeds goes to Harvard Business School! "What, like it's hard??" Officially an HBS Business case, 21Seeds as a majority female-operated tequila company founded by 3 mom Kat Hantas, Nicole (Hantas) Emanuel, and Sarika Singh was successfully sold to Diageo within 3 years! Our founders make it look so easy! #girlscalltheshots, #diageo, #harvardbusinessschool
Our very own Kat Hantas is speaking at the She Leads® Media Live event TOMORROW! You won't want to miss THE conference for women entrepreneurs and leaders. Learn more and RSVP here: https://lnkd.in/eP3p6aJY
21Seeds reposted this
"Kat’s had an interesting journey - from thinking she wanted to be a doctor, then pivoting to the entertainment industry, and then being a stay-at-home mom for many years. She never would have thought that she’d launch a business in the liquor industry." Learn more about Kat Hantas' journey and how she built one of the fastest-growing tequila brands on Behind Her Empire's recent episode here: https://lnkd.in/gny3eBkn