2iC

Ever wonder why some brands are instantly recognisable? It’s not just luck — it’s consistency 🧩 When your colours, tone, and messaging are aligned, your business becomes familiar and trustworthy. That’s a game-changer for Aussie small businesses trying to stand out in a noisy market. 💡Our top tip: Make a style guide outlining your brand's tone, colours, and fonts to keep your marketing on point, every time. Need help? 2iC has you covered. Reach out today to get started! #AussieBusiness #MarketingHelp #BrandBuilding

Running a small biz? Between customer orders, staff rosters, and keeping the books in check, marketing can get messy 😵💫 That's where 2iC steps in. We help you maintain a consistent digital shopfront - including social media posts, SEO optimisation, and (if needed) website redesign. So you can focus on running your business, while we handle the marketing! Chat with our expert team today to get started 🌟 #SmallBiz #Marketing #BusinessGrowth

Happy World Sleep Day! 💤 This year’s theme is Make Sleep Health a Priority - and honestly, we’re all for it! Because let’s face it, without good sleep, even your best marketing ideas can fall flat 😅 Just like eating well and exercising, quality sleep keeps you sharp, creative, and resilient. Here’s how to prioritise your snooze time: 🕰️ Stick to a regular sleep schedule 🧘 Create a relaxing bedtime vibe 💭 Check in with yourself and if you actually feel rested So, let’s all hit the pillow and wake up ready to kick goals! #WorldSleepDay #PrioritiseSleep #SelfCare

Are you truly satisfied with the work you do? Remember, we spend a large part of our lives working, so it's important to love what you do. As Steve Jobs said, the only way to do great work is to do what you believe is great and love what you do. Chase your passions and find joy in your work today and always 🌟 #LoveWhatYouDo #BusinessOwner #AussieSME

One quote that really resonates with us at 2iC is from Tom Fishburne, founder of Marketoonist - “the best marketing doesn’t feel like marketing.” It's a great reminder that when done right, marketing should feel natural, authentic, and add value without being pushy or disruptive. That's exactly what we aim to deliver for our clients - marketing that connects and builds genuine relationships. Looking for marketing that feels right for your business? Let’s chat 😊 #Marketing #BusinessTips #Inspiration

Consistency is the secret spell that makes your brand memorable! ✨ From your logo to your language, showing up in the same strong voice builds trust and loyalty. Need help staying consistent across all your marketing? That’s what we do at 2iC - your second-in-command for all things marketing. Chat with us today to learn more 💗 #BrandConsistency #SmallBusinessOwner #Marketing

Running a business is like juggling a hundred things at once—don’t let important tasks slip through the cracks! ✍️✔️ A checklist helps you: 🔹 Stay organised & reduce stress 🔹 Improve productivity & efficiency 🔹 Avoid costly mistakes 🔹 Keep your team on track 🔹 Achieve consistent results Success is in the small details—so start checking things off today! ✅💼 #BusinessTips #StayOrganised #ProductivityHacks

Recycling content across your different platforms is a total game-changer for ensuring consistent, top-notch content delivery! 🔄 Besides breaking through the creative block, here are 5 ways repurposing can supercharge your business: 1️⃣ Reach new audiences 2️⃣ Save time & money 3️⃣ Maximise ROI 4️⃣ Maintain brand consistency 5️⃣ Establish a strong presence At 2iC, we're all about crafting captivating, valuable content that resonates today and tomorrow. Ready to elevate your brand? DM us now! 💡 #RepurposeContent #ContentStrategy #DigitalMarketing

Crafting a powerful brand strategy is like creating a roadmap for your business's success. It goes beyond just your logo and colour palette – it's about making deliberate choices to connect with your audience on a deeper level. When building your brand strategy, focus on these four key pillars: ✨ Purpose: Why do you exist? What problem are you solving? ✨ Personality: How do you show up in the world? What's your unique voice and style? ✨ Positioning: How do you differentiate yourself from the competition? What makes you special? ✨ Promise: What can your customers expect from you? What value do you deliver? Investing time and effort in a solid brand strategy will pay off in spades. You'll build trust, loyalty, and a thriving business that stands the test of time. 🚀 What are your brand strategy must-haves? 👇 #BrandStrategy #BrandBuilding #MarketingEssentials

A goal without a plan is just a wish! If you want your marketing strategy to drive real results, you need a solid plan—one with key elements that set you up for success. Here are our must-haves for an effective marketing strategy: 🎯 Target audience: Who are you speaking to? 💡 Unique value proposition: What makes you stand out? 👀 Competitor analysis: What can you learn from others? 📊 Market research: What trends & opportunities exist? 📱 Marketing channels: Where will you make the biggest impact? ✍️ Content strategy: How will you connect & convert? 📈 Measurement & analysis: How will you track success? What’s the #1 element you prioritise in your marketing strategy? Drop it in the comments! ⬇️ #MarketingStrategy #BusinessGrowth