50,000feet

AW360 has featured an op-ed by Jim Misener, CEO of 50,000feet, on why #artificialintelligence is becoming more human. Jim discusses the rising prominence of #AI chatbots in customer service and what marketers need to consider when aligning the personality of these tools to their brand.   AW360 is Advertising Week’s celebrated year-round content destination, featuring global thought leadership, award-winning podcasts and groundbreaking video content from the industry’s greatest minds. Learn more on our website: https://lnkd.in/gB8_KENz #branding #design #technology #marketing

50,000feet Creative Director Jonathan McGlothin contributed to Print Magazine’s, “What Matters,” series which offers interviews that illuminate the lives of artists, designers and creative thinkers. In it, Jonathan shares what fuels his creativity, often found in travel, music, literature and film. Read more on our website: https://lnkd.in/gyDksT5A #creativity #design

We’re excited to share that 50,000feet has acquired communications firm Long Dash to create a powerhouse brand consultancy and creative agency. Founded by The Atlantic, Long Dash complements and enriches 50,000feet’s brand transformation focus with their ability to create compelling client narratives rooted in journalistic storytelling. Our combined team is designed and fit to help clients develop more culturally relevant brand experiences for their clients, customers and consumers and strengthens our ability to lead and deliver a vast range of #brandtransformation initiatives. As part of the acquisition, Jim Misener has assumed the role of President, and we have welcomed Kate Watts as our CEO. Read more on our website: https://lnkd.in/gZsTSxuz

How do our values—and the values of the studios and organizations we call home—inform how we approach the work we do in the design industry? How do they guide how we take on work? How do they define how we measure our impact and success? Join the Chicago Graphic Design Club at One Design Company in Chicago’s River North neighborhood on Thursday, October 17th from 6–9pm to investigate this topic through activities and conversations with an amazing list of design industry leaders including: - Nermin Moufti (Field of Practice) - Larry TCHOGNINOU (Ruptur Vision / Points of Sail) - Nicolette Stosur-Bassett (Habitable) - Tracy West (50,000feet) - Annika Welander (Someoddpilot). Register and purchase a ticket for this #ConfrontingDesign event via this link: https://lnkd.in/gvukqXYh All proceeds from tickets support Chicago Graphic Design Club programming. – I’m so excited to co-moderate this session with Christian Solorzano. Thank you to Cheryl Bever, Jeffrey Hitchens, Christian Solorzano, Chicago Graphic Design Club, Kyle Meyer, One Design Company, and all of our fantastic event panelists. – #Chicago #GraphicDesign #CGDC #Design #DesignCommunity #DesignEthics #DesignValues #DesignConversation #ChicagoDesign #ConfrontingDesign

The Chicago Graphic Design Club together with One Design Company invites folks in the Chicago area to join us for the second installment of our Confronting Design event series on Thursday, October 17th, from 6–9pm CT. This October, we’ll confront values in the design industry, examining how they impact process, ethics, craft, clients, impact, and success. Panelists include Nermin Moufti (Field of Practice ) Larry TCHOGNINOU (Ruptur Vision / Points of Sail), Nicolette Stosur-Bassett (Habitable), Tracy West (50,000feet ) and Annika Welander Annika Welander (Someoddpilot ) Follow the link to register: https://lnkd.in/gvukqXYh — #Chicago #GraphicDesign #CGDC #Design #DesignCommunity #DesignConversation #ChicagoDesign #ConfrontingDesign #DesignEthics #DesignValues / Many thanks to Christian Solorzano , Jeffrey Hitchens and David Sieren for organizing the event!

NBA team the Chicago Bulls is looking to grow its international audiences using dedicated social profiles — and it’s hoping that international brand deals follow. Earlier this month, the team unveiled its latest social profile to do just that on Instagram, with a new account, @LosBulls, which has gained nearly 24,000 followers in 10 days since its debut. The Spanish-language account is just the team’s latest push into social media in other languages. In 2022, the Bulls created a French language Instagram account, @LesChicagoBulls, which has roughly 108,000 followers. The team also has accounts on Chinese social media platforms Weibo Corporation (3.7 million followers), #Douyin (437,000 followers) and Kuaishou Technology (323,000 followers). #NBA #ChicagoBulls In this piece by Kristina Monllos, we speak to Luka Dukich, Malcolm Buick, Chris Mele of Siberia, Jim Misener of 50,000feet, and Renee Lavecchia of VML.

In partnership with the Chicago Graphic Design Club, One Design Company invites folks in the Chicago area to join us in the studio for the second installment of our Confronting Design event series on Thursday, October 17th, from 6–9pm CT. Last year, we gathered to discuss artificial intelligence with a panel of Chicago designer leaders, who shared a diverse range of perspectives on the impact of AI on the field of design. This October, we’ll confront values in the design industry, examining how they impact process, ethics, craft, clients, impact, and success. Panelists include Nermin Moufti (Field of Practice), Larry TCHOGNINOU (Ruptur Vision / Points of Sail), Nicolette Stosur-Bassett (Habitable), Tracy West (50,000feet), and Annika Welander (Someoddpilot). Follow the link to register: https://lnkd.in/gvukqXYh — #Chicago #GraphicDesign #CGDC #Design #DesignCommunity #DesignConversation #ChicagoDesign #ConfrontingDesign #DesignEthics #DesignValues / Many thanks to Christian Solorzano, Cheryl Bever, and Jeffrey Hitchens for organizing the event!

Print Magazine has featured an op-ed by Jim Misener, CEO of 50,000feet, on why it’s time for brand marketers to retire the term “Baby Boomer" and embrace the expanding opportunities with this powerful demographic. Read more on our website: https://lnkd.in/g7y2YahR #branding #marketing #design

50,000feet is proud to support the 2024/25 season of educational and inspiring programming at the Design Museum of Chicago. This includes its annual event, Light the Way, which will explore the intersections of architecture and light, alongside its current exhibit, “Voices Embodied: Reverberations,” now in its fifth iteration. Learn more about the year ahead for the museum on our website: https://lnkd.in/gz8jCkQw #design #art #chicago

Ad Age has featured an op-ed contributed by Jim Misener, 50,000feet CEO, pondering the question of whatever happened to the Metaverse. With NFT values crashing and investor interest shifting to #generativeAI, the metaverse has lost its allure. Here, we ask what lessons can marketers draw from its rise and decline. Read more on our website: https://lnkd.in/g_2wHeGV #metaverse #artificialintelligence #ai #genAI #marketing #design #branding