Thankful to be considered an authority on Improving the Customer Journey inside the golf, club, and resort business. We have helped countless professionals in the U.S. and abroad measure their customer journey with our Mystery Shopping and Survey data. Once areas of improvement are identified, we then give our clients the Training tools necessary to improve their operations. We then measure again to verify the improvements. Spent the first part of my career at a community called Reynolds Plantation (AKA Reynolds Lake Oconee). We sold more than 4,500 families/members and developed the necessary infrastructure to support their active lifestyles (golf courses, marinas, clubhouses, a St. Mary’s Hospital, Lake Oconee Academy, a Publix, a movie theater etc.). Left Reynolds to go on to assist in the development of other communities and clubs. Also partnered to form my own executive search company in the U.S. called Colt Mackenzie McNair. Today, I am the owner of 59club USA. I have partners, along with a team of people, working hard to improve the journey/experience of all stakeholders inside the club, resort, and golf business. SERVICES OFFERED: Mystery Shopping – with 100% objective criteria developed to measure the customer experience Surveys – we have templates of questions, by survey type, that give you ideas on what hundreds of other clubs have asked; or you can develop your own customer questions. Training – we have an online training platform; we also do in person or webinar training Guest Speaker: Associations, clubs, resorts GIVING BACK: Enjoy mentoring young professionals looking to find their way inside the golf & club business. CONTACT INFO: Mike Kelly mkelly@59clubusa.com 706-347-0331 (Cell) www.59clubusa.com “Measure, Train, Support, Reward”
External link for 59club USA
Greensboro, GA 30642, US
Improver of the Customer Experience | Master Plan Community Developer | Golf, Resort & Club Data Collector | Revenue Creator | Mentor | Career Coach | Speaker
Had a chance to meet with the Utah Chapter of the Club Management Association of America today. Thank you to Cortney Murphy and Scott Stambaugh for the opportunity to be there. 59club USA #measure #train #support #award #networking #business #surveys #golf #clubmanager #clubmangement
59clubStudy Latest Results 10-2-24
Improver of the Customer Experience | Master Plan Community Developer | Golf, Resort & Club Data Collector | Revenue Creator | Mentor | Career Coach | Speaker
Our team finished in 3rd place at the Golf Inc. golf tournament. Well done Blaise Gammon, CFA, Jacob Heerlyn, and Nichole Inkel, LPGA Class A. Great teammates! #measure #train #support #award #networking #business #golf #golfbusiness #cmaa #pga #clubmanagement #clubmanager 59club USA
Improver of the Customer Experience | Master Plan Community Developer | Golf, Resort & Club Data Collector | Revenue Creator | Mentor | Career Coach | Speaker
59club USA and Noteefy 🔔 hosted a group of golf leaders for dinner during the Golf Inc. Conference in Town of Hilton Head Island. A great time had by all. Thank you to all those who joined us. #measure #train #support #award #golf #golfbusiness #business #networking #club #clubmanagement
Improver of the Customer Experience | Master Plan Community Developer | Golf, Resort & Club Data Collector | Revenue Creator | Mentor | Career Coach | Speaker
59club USA is looking forward to being with the Utah Chapter of Club Management Association of America coming up in October to discuss the importance of getting feedback from your members through the use of surveys. https://lnkd.in/ehwfP6wn #measure #train #support #reward #golf #club #business #networking #survey #golfbusiness #cmaa #clubmanager #clubmanagement #pga
59clubStudy Latest Results 9-18-24
Improver of the Customer Experience | Master Plan Community Developer | Golf, Resort & Club Data Collector | Revenue Creator | Mentor | Career Coach | Speaker
59club USA is proud to celebrate service excellence inside the golf & club business within the United States and around the world. https://rebrand.ly/28c39b Cascata Golf Club Reynolds Lake OconeeDesert Willow Golf ResortMid Ocean Club Rio Secco Golf Club We-Ko-Pa Golf Club #measure #train #support #award #cmaa #pga #golf #golfbusiness #resorts #business #networking
Improver of the Customer Experience | Master Plan Community Developer | Golf, Resort & Club Data Collector | Revenue Creator | Mentor | Career Coach | Speaker
What sales process is being followed at your club for obtaining new members? Do you really know? Here is a short outline of a good process. 1. Prospecting and Qualifying: Identify target market. Determine the demographics and interests of potential members. Having this data from your existing members is a good way to start. Surveys are a great way to collect that data. 2. Research: Be a great question "asker" and even a better listener. Gather information about prospective members, including their background, interests, family situation, needs, preferences, etc. 3. Build rapport: Establish a friendly and professional relationship with the potential member. Asking thoughtful questions and being genuine in your responses can go a long way to building that rapport. 4. Presentation and Demonstration: Highlight club benefits. Showcase the club's unique selling points, such as its amenities, social events, and exclusivity. Customize these responses to ensure you are describing how your club can meet the needs the prospect has described to you. 5. Invite them to tour: Conduct a guided tour of the club's facilities to give the potential member a firsthand experience. Make sure you adapt/tailor each tour to the specific needs of your prospect. 6. Address concerns: Anticipate and address any questions or concerns the potential member may have. 7. Handling Objections: Listen actively. Pay close attention to the potential member's objections and concerns. Show empathy and understanding for the potential member's perspective. Offer solutions or alternatives that address the potential member's concerns. 8. Closing the Sale: Summarize benefits. Recap the key benefits of membership and how they align with the potential member's needs. Ask for the sale: Clearly and confidently ask the potential member to join the club. Handle objections: Be prepared to address any last-minute objections or concerns. 9. Post-Sale Follow-up: Welcome new member: Extend a warm welcome to the new member and provide any necessary information. Address concerns: Be available to address any concerns or questions the new member may have. Foster relationships: Maintain regular communication with the new member to build a strong relationship. 10. Additional Tips: Personalize your approach: Tailor your sales approach to each individual potential member. Be knowledgeable: Have a deep understanding of the club's offerings and benefits. Be confident: Project confidence and enthusiasm in your interactions. Follow up consistently: Maintain regular follow-up to nurture relationships and address any concerns. By following this sales process and incorporating these additional tips, club membership salespeople can effectively attract and convert potential members into loyal members. Mystery shopping the sales process can help you understand if you need additional training or coaching with your salesperson. 59club USA #cmaa #sales #pga #golfbusiness #networking #business
59clubStudy Latest Results 8-20-24