AAA/UNBRANDED LLC

We work to enrich your inner beauty. Here’s what we do! You’ll find plenty of brands claiming to be natural, others promising solutions to fix problems. We see beauty differently: we believe that what you truly need is to feel good on the inside, because that’s where real beauty begins. More confidence, more balance, more authenticity—and the rest will follow. Many would call this our USP (Unique Selling Proposition). We simply call it "our beauty". #aaaunbranded #simplybeauty #positioning #brandidentity #beautysector

Every industry goes through transformation, but the beauty sector is currently experiencing its biggest shift in years. #aaaunbranded #beautyindustry #revolution

I’d like to share our approach to environmental issues. I’m Mario Innocente, founder of aaa/unbranded®. With over thirty years of experience in marketing and communication, I’ve had the opportunity to see "behind the scenes" of how various products are made and how materials, from pasta to vulcanised rubber used in hiking boot soles, are processed. This experience has provided insights into the work my team and I are currently undertaking. In particular, we are focusing on not following “environmental trends,” but rather understanding the real impact some processes have over others in reducing waste. It all starts with something crucial for the preservation of our environment and personal health, but often overlooked: “We should consume less, and more importantly, consume better products.” One significant factor that impacts the environment is the production volume of packaging. Many don’t realise that creating a beautiful container often involves dealing with minimum order quantities. Frequently, it’s 5,000 or 10,000 pieces per packaging type. As a result, all the great products on the market are produced in large quantities. So I asked myself: “Is there a way to maintain a high balance with our environment?” I believe there is. Here’s part of the path we’ve chosen to take: 1️⃣ First and foremost, we create highly effective products. This means using less product to achieve the same results, and in some cases, even better results. 2️⃣ For our skincare products, we use HDPE, LDPE, or PET containers, often sourced from circular production and recyclable multiple times. For perfumes, we use glass. 3️⃣ We use stock containers for all our products. There are thousands of shapes and colours already produced, so we select from a catalogue and personalise them with our branding. 4️⃣ Only small parts are custom-designed, provided the minimum production quantity is flexible. 5️⃣ We avoid using recycled paper, as, from what we’ve found, it has too much of an impact on energy consumption. Instead, we use paper from controlled production with FSC certification. 6️⃣ We produce our external packaging with designs that maximise paper usage, eliminating waste. 7️⃣ Some products will only be made on demand from this year, limiting stock to items that need to mature or stabilise before being sold. 8️⃣ From this year onwards, we won’t ship single products from our e-commerce, due to the environmental impact of transportation. We’re also introducing a container recycling system in collaboration with our eco-conscious consumers. These are just a few of the guidelines we follow, and this post would be too long to describe everything, but I’ll return to this topic soon. #aaaunbranded #enviromental #sustainableapproach #credo

What theme will we be working on in 2025?   Actually, it’s not just a focus for 2025 but part of aaa/unbranded®'s ongoing growth journey, starting this year.   A series of small yet significant changes will revolve around the world of sensations.   The beauty industry, where our brand operates, is increasingly embracing a holistic approach, considering overall wellbeing—physical, mental, and emotional.   This theme is especially close to our hearts at aaa/unbranded®. Since last year, we’ve been exploring the "70-30" concept, a kind of beauty formula: 70% inner beauty — 30% outer beauty. It reflects what we perceive in a person at first glance, before getting to know them.   The natural evolution of the 70-30 approach leads us to the emotional sphere and sensations. Sensations are a fundamental part of life, present in every corner of our world. They are connected to our senses but, even more deeply, to our personal experiences. A fragrance, for example, is not just a tool to feel more beautiful on the outside; it influences how we feel inside. The same goes for a cream. These products go beyond beauty, they help us reconnect with our emotions, let go of stress, and sometimes even transport us to another place, if only for a moment.   "Pure Sensations" is the journey we are embarking on this year. It completes our 70-30 concept while also marking a defining step in shaping the identity of our brand. #aaaunbranded #7030beautyfactor #2025activities #businessdevelopment

SEASON’S GREETINGS TO ALL! A phrase you’ll hear countless times over the next few weeks, and what a wonderful wish it is! Celebrating is always a good thing. We’ll be taking a well-earned break after the efforts of 2024 and all the work we’ve done in preparation for 2025. Next year promises to bring exciting changes and new products: We’ll become even more natural; We’ll push inclusivity further; We’ll cut waste even more to minimise our environmental impact; We’ll engage more with our audience; We’ll assemble even more around aesthetics; We’ll expand our international presence; We’ll involve more professionals in our projects; We’ll invest in improving our processes; And, most importantly, we’ll pour even more passion and love into what we do. So, as the founder of aaa/unbranded®, and on behalf of the entire team, I wish you all a joyful holiday season and a very happy New Year! 🎄✨ aaa/unbranded® team #aaaunbranded #xmas2024 #holidayseason #newyear

"The Heart of aaa/unbranded®" People often ask me how aaa/unbranded® differs from other brands. What makes it unique? And, as expected, most think the difference lies in the product itself. But here’s the thing: people don’t buy products—they buy dreams. Many brands in our industry focus on tangible results: something for your face, your skin, your nails, your hair, or some other small, isolated part of you. It’s all very rational, even though we all know purchasing decisions are anything but rational. Take Apple, for example. Remember those old Mac vs PC ads? Back then, it was all about the product. But over time, technology gave way to emotion. Today, people happily fork out two months’ salary for the latest iPhone and barely use half of its capabilities. That’s the power of emotional value. When I created aaa/unbranded®, I didn’t start with a product. I started with a story. A real one. An emotional value to share with people. Take our perfume line, for example: I’ve never gone down the clichéd route of “the scent of bygone days” or “the essence of youth.” Those are cheap, hollow concepts, aren’t they? Instead, our N line is inspired by the phases of life—not just in name, but in process. Ageing in barrels, cold infusions, smoky finishes—it's all about craftsmanship, not empty words. Or consider our foot and leg skincare. Fun fact: these products were originally designed as face creams. And no, this isn’t some marketing gimmick. Here’s the thing: when your feet and legs feel amazing, your face is naturally brighter, your smile warmer, and you’re simply nicer to everyone you meet. But when your feet ache, and your legs are heavy, all you want to do is go home and collapse. And guess what? Your face will mirror that misery. That’s why our products aren’t just about skin, or feet, or perfume. They’re about how you feel inside. When you feel good, you’re confident, radiant, and better in every interaction. Yes, your skin will be softer, and yes, you’ll smell great, but that’s not the point. We’re not here to make foot and leg skincare or eau de parfum. What we do is work on your outer beauty as a way to enrich your inner beauty. That’s the difference. That’s aaa/unbranded®. And if this all sounds a bit unconventional, good. We never wanted to be anything else. Mario Innocente The Founder

What are aaa/unbranded®'s plans for the upcoming year? As CEO of aaa/unbranded®, I can’t reveal everything, of course, but over the past months, we’ve been working on significant changes in two fundamental areas of our brand and business. First and foremost, product development. Our skincare line will become even more effective with new emotional formulas designed to engage the sense of smell as part of the wellness process. The product range will also evolve with the introduction of new formats for our fragrances, which will undergo a rebranding in the new year. The current "Series N" will be renamed "E-motional Collection" to highlight the meticulous work we put into the processes of maturation and infusion. From a production standpoint, we’ve focused on waste reduction and minimising our environmental impact. We’ve chosen mono-material containers for our skincare products and redesigned our packaging to reduce paper and cardboard usage, simplifying production and printing processes. Additionally, there will be exciting updates to our online stores in the UK, Europe, and the USA. These platforms are being redesigned for improved usability, structure, and overall visual identity. For online customers, we’re introducing significant innovations to actively involve them in waste reduction initiatives and even in parts of the production process. This is part of a broader consumer awareness campaign, which will also feature the participation of influencers and experts. 2025 will be a year dedicated to the overall development of aaa/unbranded®. Stay connected to follow our journey! Mario Innocente Founder of aaa/unbranded® Raoul Beltrame CEO of AAA/UNBRANDED LLC #aaaunbranded #news2025 #development #companygrowth

On 27th November, within the enchanting setting of Palazzo Schuster in Milan —Italy—, an event of great significance was held, dedicated to: “Strategies for Managing and Protecting Trademarks: The Heritage and Future of Businesses.” This gathering brought together industry experts to discuss the importance of trademark protection in today's context. During her speech, Rosalba Palmas of Palmas IP S.r.l. delved into the new communicative approaches to branding, analysing various well-known brands and modern marketing strategies aimed at building and maintaining brand loyalty. Among the cases examined, she highlighted the brand “/” “aaa/unbranded,” describing it as an example of advanced branding. "𝘛𝘩𝘪𝘴 𝘣𝘳𝘢𝘯𝘥 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭𝘭𝘺 𝘳𝘦𝘴𝘱𝘰𝘯𝘥𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘥𝘦𝘴𝘪𝘳𝘦 𝘧𝘰𝘳 𝘢 𝙧𝙚𝙩𝙪𝙧𝙣 𝙩𝙤 𝙚𝙨𝙨𝙚𝙣𝙩𝙞𝙖𝙡𝙨, 𝘤𝘰𝘯𝘷𝘦𝘺𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘤𝘰𝘯𝘤𝘦𝘱𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘮𝘪𝘯𝘪𝘮𝘢𝘭𝘪𝘴𝘵 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨 𝘢𝘯𝘥 𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘦𝘮𝘱𝘩𝘢𝘴𝘪𝘴𝘦𝘴 𝘴𝘪𝘮𝘱𝘭𝘪𝘤𝘪𝘵𝘺" she said. The mention of this brand sparked a lively debate among the professionals present, focusing on its intrinsic distinctiveness and the potential for trademark registration. While “/” may stand out to consumers, it was noted that it might be considered too simple to secure protection from the Patent Office. However, if combined with additional elements such as “aaa/unbranded” or other figurative components, it could achieve the necessary level of distinctiveness for registration. #aaaunbranded #marketing #communication #brandidentity

𝐚𝐚𝐚/𝐮𝐧𝐛𝐫𝐚𝐧𝐝𝐞𝐝® at Milan Fashion Week What’s a beauty brand doing at Fashion Week? To be honest, I don’t find it strange at all. And not just because I’m the founder and CEO of a beauty brand, and because that brand at Milan Fashion Week is us, but because there’s nothing better than a great fragrance and a set of quality skincare products to complete a look. People often talk about accessories like shoes, bags, scarves, ties, brooches, hats, and many others, but rarely about cosmetics. Yet, in my opinion, cosmetics should increasingly be integrated into fashion. Not just perfume, which is an obvious choice, but also body care, representing a more holistic and modern approach beyond just body creams or facial treatments. Many might think this requires trained staff capable of explaining cosmetic products in detail, forgetting that the web is full of information on how to use these products. And, at least with our 𝐚𝐚𝐚/𝐮𝐧𝐛𝐫𝐚𝐧𝐝𝐞𝐝® products, they are becoming easier and more intuitive to use. In fact, we at 𝐚𝐚𝐚/𝐮𝐧𝐛𝐫𝐚𝐧𝐝𝐞𝐝® are working hard to develop more effective formulas, using less product per treatment, while simplifying the application process by removing unnecessary steps or tools. So: Unleash the potential of skincare, and fragrances as the perfect complement to any outfit. Elevate everyday fashion by seamlessly blending beauty with style, making it an essential part of your daily look. Milano Fashion Week 2024, in collaboration with the White Show, which will be held in Via Tortona from today until Sunday. #milanofashionweek #fashionweeks #innovation #beautyandfashion

𝑯𝒐𝒘 𝒎𝒂𝒏𝒚 𝒘𝒂𝒚𝒔 𝒅𝒐 𝒚𝒐𝒖 𝒌𝒏𝒐𝒘 𝒕𝒐 𝒄𝒓𝒆𝒂𝒕𝒆 𝒂 𝒑𝒆𝒓𝒇𝒖𝒎𝒆? Traditionally, there's just one – the timeless method passed down through the centuries, originating over 5,000 years ago with the Egyptians and their fragrant cosmetics. Today, there are three principal extraction techniques used to obtain the raw ingredients for perfumes: steam distillation, solvent extraction, and cold pressing. Each method produces a unique aromatic essence, perfect for creating luxurious fragrances. But perfumes can also be crafted synthetically in the laboratory, using innovative chemistry. In fact, synthetic creation may even offer a more sustainable approach, especially when you consider that a single 50ml bottle of perfume could contain essences sourced from over ten countries. At 𝐍 𝐒𝐞𝐫𝐢𝐞𝐬, we've elevated the traditional process with something truly exceptional: the introduction of time, infusion, and cold smoking. Drawing inspiration from the worlds of fine wine and aged spirits, we recognised that hands-on craftsmanship, combined with a maturation period, could impart an extra dimension, a distinct layer of complexity. Just as with wine or whisky, subtle variations can occur from one barrel to the next, or from one vintage to another, enhancing the individuality of each batch. Take, for instance, our 𝐍𝟑 /𝐍𝐎𝐌𝐀 – cold-smoked with American Hickory wood and allowed to macerate for two weeks in small stainless steel barrels. This process imparts a depth and character to the fragrance that’s unlike anything you’ve experienced, where every bottle tells its own unique story. #aaaunbranded #nseries #n3noma #eaudeparfum #innovation #beautysector